Television

Headlines Today claims 27% growth in viewership base

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MUMBAI: 'We continue to make ‘Headlines’'. That is the claim made by TV Today Network's English news channel Headlines Today's claim. Quoting TAM figures for the week 43, ending 23 October, Headlines Today claims that it has continued to climb the popularity charts and now commands 27 per cent market share amongst the English news channels, leaving the likes of CNN, BBC and CNBC trailing behind. The release issued by the company claims that the channel reach has crossed 10 million homes mark, almost double the all India reach of CNBC.

Headlines Today claims to have shown all-round growth in viewership, reach and time spent. Also on the parameter of time-spent, Headlines Today with 11 minutes shares the top position with its nearest rival NDTV 24X7.

The release claims that the spurt in growth has been noticed since the time they started a 360 degree campaign comprising hoardings, bus shelters, web postings, newsletters and newspaper ads. The release says that the 27 per cent viewership growth is seen both the six metros (key market comprising Delhi, Mumbai, Kolkata, Chennai, Hyderabad and Bangalore) and all India markets.

In addition to that, the release claims that Headlines Today’s flagship programmes - Head Start, Top Five Today and Sports Quarter have emerged as strong contenders in their respective time-band across the English news channels.

The release informs that Headlines Today has a number of programming initiatives in the pipeline, which are due in the next one month.

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