Television

MTV Networks to launch 100th channel in Africa

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/28/MTV_2.jpg?itok=PyiXzVzx

MUMBAI: MTV Networks will launch the company's 100th channel MTV Base on 1 February 2005 in Africa. MTV Networks claims to be the first global media company to achieve the 100-channel milestone,

Africa is MTV's final frontier. The launch will give the company locally customised channels in every region of the world.

MTV Base in Africa will be an English language music TV channel that will reflect the tastes and interests of African youth through a combination of African and international music videos and locally produced content, complemented by MTV's international long-form programming such as Cribs and Making The Video. MTV Base in Africa will also provide a platform for a variety of African music genres including Kwaito, Hip-Life, Mbalax and Zouk, alongside diverse international urban artists including Alicia Keys, Jay-Z, Sean Paul, IAM, Passi and Saian Supa Crew.

MTV Base will reach approximately 1.3million households across sub-Saharan Africa via multi-channel operators DStv, Trend TV, CTNL and FSTV. Since launching in Europe in 1987, MTV Networks has expanded to Asia-Pacific and Latin America, where the company has regional infrastructures that support local channels across all brands, reaching a potential audience of over 1 billion people in 164 territories. The most widely distributed channel brands are MTV with 43 channels and Nickelodeon with 23 channels.

Viacom co-president and co-COO Tom Freston said, "The launch of MTV Base in Africa completes our global footprint and I couldn't be more excited. Ever since MTV first launched, we saw great potential to take this brand and make it relevant to audiences across the globe.

"Today, with channels in every region of the world, we have done exactly that. So this year, to culminate that vision with our 100th channel launch in Africa is so sweet particularly since so much of contemporary music traces its roots to African music."

MTV Networks International president Bill Roedy said, "Launching an MTV channel in Africa has been a long-time goal, and reflects our mission of celebrating the diversity of youth culture around the world. By tapping into Africa's rich local music scene, we plan to play a major role in supporting and exporting Africa's incredible artists and cultural heritage around the world. Having this platform in Africa will also help expand our efforts to fight the HIV/Aids epidemic - a global priority for our company and a vital issue for Africans."

MTV Networks CEO and chairman Judy McGrath, said, "With more than 75 per cent of MTV's channels outside the US, we are a truly global operation that is fuelled by the exchange of creative ideas and cultures. Our international business is so important to the overall growth of MTV Networks and now reaching the 100 channel milestone, it is clear that there is no media company better positioned to benefit in the expanding international marketplace."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/ekta-kapoor-800x800.jpg?itok=iRXiG1Pj
Balaji Telefilms net realization for programs improves

BENGALURU: The Ekta Kapoor led Balaji Telefilms Limited (Balaji Telefilms) had 8 shows on air at the end of the financial year 2017 (FY-17, current year, year ended 31 March 2017) on various channels in the country. The company in its investor presentation says that the net realization per hour for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/knivesarnab_0.jpg?itok=e6MtSMSN
COMMENT: KNIVES, ARNAB, & THE OLD GUARD OF ENGLISH NEWS

MUMBAI: The knives are out. The blades are being flashed around. And those involved in the street fight are drawing blood and bleeding as well. Only difference is that the street fighters are not the ruffian kind, rather they are gents who you watch on the TV screen or dressed up to the T in well...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pkl.jpg?itok=trzJ5PPB
PKL Day 2: Category B players cross 5-mn mark with Suraj Desai for Rs 5.25 mn

With the results of day one, Nitin Tomar had emerged with the highest bid of Rs 9.3 million in the PKL auctions.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/English-news-genre.jpg?itok=ovZXVnHY
English news genre grows only 10% in Chrome week 20

MUMBAI: In week 20, the English movies emerged as the number one genre in six metros with a growth of 34.4 per cent opportunity to see (OTS), according to market researcher Chrome Data Analytics. Movies Now led the section with 48.8 per cent OTS.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Prabal-Pratap-Singh.jpg?itok=fzU1zkDA
Programming revamp benefitted News18 India, says editorial head

MUMBAI: Hindi news channel News18 India, which undertook a revamp of its programming strategy few months back focusing on exclusive reports largely based on sting ops, has claimed that the plan is working as its ratings and viewership have increased.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories