Television

CNBC to premiere half hour special on Samsung's success story

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MUMBAI: CNBC has prepared a half special show called Samsung: Shaping the Future, which will trail Samsung's success story. This special will showcase the vision and the acumen of Samsung, its unique product and marketing capabilities that have ensured a rapid acceptance of its products across the world and will be aired on 20 November at 7.30 pm. The repeat telecast of the show will be on 21 November at 1.30 pm.

Samsung: Shaping the Future will tell the story of how sufficient localisation along with global scale and thinking has thrown up unique strategies that fit into Samsung's three pillars of development - differentiation, innovation and future growth.

The special focus of the programme will be on Samsung's dominance and phenomenal growth in the four BRIC countries - Brazil, Russia, India and China.

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