Television

Zee UK to launch Alpha Gujarati early '05

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/zee_0.jpg?itok=xWv6pCTX

MUMBAI: Zee Network UK is planning to add a fifth channel to its bouquet early next year. The long in offing Alpha Gujarati will cater to the sizable Gujarati community in the UK.

Channel officials hope that by bringing over Alpha Gujarati from India, it will serve to further grow its subscriber base.

Zee's subscriber base in the UK comprises 166,000 households and the overall international revenue has seen an increase of 44 per cent.

With the addition of a fifth channel to its bouquet, Zee network could be then deemed as the biggest Asian TV network in the UK. Currently the network includes the flagship Zee TV, Zee Cinema, Zee Music and Alpha ETC Punjabi.

The new channel, coming from the network's Alpha brand, will become the second regional language channel to be added as part of Zee TV's European operations since the launch of Alpha Punjabi in August 2002. Alpha Gujarati is often touted as one of India's most watched Gujarati channels.

The new business head of Zee's UK and European operations, Subroto Bhattacharya, has been quoted in media reports as saying, "The way I look at it, the UK is a very mature market. The Hindi speaking population is coming to a saturation point. Our growth is going to come from adding local flavour, just like what we did in India."

"We introduced Alpha Punjabi [in the UK] and it has done an extremely good job for us. We introduced it into Europe and also saw tremendous success there," he added.

The move, according to the reports, was aimed to target the biggest section of the Asian population in the UK, along with the Punjabis --- the Gujarati speaking population.

One thing that the network has made clear is that Alpha Gujarati will not be operating as a general entertainment channel like Zee TV or Zee Cinema. The aim of the channel is to provide Gujarathis their own local flavour, as well as local news from their state.

While the reports dismiss likelihood other two regional channels Marathi and Bengali, currently operational in India, to be brought over in the foreseeable future, the move despite the saturation of the Asian channels in the UK is touted as a smart move.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 103.6 million for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 236.8 million for the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/ipl.jpg?itok=rN4vcMFU
Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success

The VIVO IPL 2018 Retention event, broadcast for the first time in its 10-year history, had cricket lovers riveted across television sets and mobile devices and set social media abuzz with mentions and conversations that came close to rivalling those of full-fledged T20 India matches.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories