Television

Zee UK to launch Alpha Gujarati early '05

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/20/zee_0.jpg?itok=QvRQ8KTc

MUMBAI: Zee Network UK is planning to add a fifth channel to its bouquet early next year. The long in offing Alpha Gujarati will cater to the sizable Gujarati community in the UK.

Channel officials hope that by bringing over Alpha Gujarati from India, it will serve to further grow its subscriber base.

Zee's subscriber base in the UK comprises 166,000 households and the overall international revenue has seen an increase of 44 per cent.

With the addition of a fifth channel to its bouquet, Zee network could be then deemed as the biggest Asian TV network in the UK. Currently the network includes the flagship Zee TV, Zee Cinema, Zee Music and Alpha ETC Punjabi.

The new channel, coming from the network's Alpha brand, will become the second regional language channel to be added as part of Zee TV's European operations since the launch of Alpha Punjabi in August 2002. Alpha Gujarati is often touted as one of India's most watched Gujarati channels.

The new business head of Zee's UK and European operations, Subroto Bhattacharya, has been quoted in media reports as saying, "The way I look at it, the UK is a very mature market. The Hindi speaking population is coming to a saturation point. Our growth is going to come from adding local flavour, just like what we did in India."

"We introduced Alpha Punjabi [in the UK] and it has done an extremely good job for us. We introduced it into Europe and also saw tremendous success there," he added.

The move, according to the reports, was aimed to target the biggest section of the Asian population in the UK, along with the Punjabis --- the Gujarati speaking population.

One thing that the network has made clear is that Alpha Gujarati will not be operating as a general entertainment channel like Zee TV or Zee Cinema. The aim of the channel is to provide Gujarathis their own local flavour, as well as local news from their state.

While the reports dismiss likelihood other two regional channels Marathi and Bengali, currently operational in India, to be brought over in the foreseeable future, the move despite the saturation of the Asian channels in the UK is touted as a smart move.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories