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Fifa has stated that in today’s media-driven society, it places
great importance on the official mascot as an image with which fans
can identify. With this in mind, Fifa chose the Jim Henson Company
as its partner in this innovative project.
At the briefing the lovable lion, who admits to being football-mad,
also tried his luck at penalty kicks. This prompted Pelé
to observe, 'Goleo VI has a lot of self-confidence. Still, he’s
not quite Brazilian with a football! But as a mascot, he is certainly
in a class of his own."
The name Goleo has been derived from the encouraging football cries
of 'Go Leo, Go!' during matches. Fifa added the number because Goleo
was the sixth applicant for the position of Official Mascot.
In the weeks ahead, Goleo VI and Pille will be appearing in front
of the cameras in their own TV series, which will be produced by
EM.TV AG for free-to-air channels, pay-per-view television and home
entertainment media in Germany. The dynamic duo will be also present
at a Germany vs Cameroon friendly match on 24 November.
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