Television

AXN, HKTB take viewers through a Bollywood Odyssey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/26/AXN_0.jpg?itok=WAcJDB37

MUMBAI: Action entertainment with local relevance! That is the path that AXN's latest cross promotional initiative will take.

The broadcaster has teamed up with the Hong Kong Tourism Board (HKTB) for a special Hong Kong Bollywood Movie Odyssey. It airs on 27 November at 10:30 pm with repeats on 16 December at 9:30 pm and on 17 December at .5:30 pm.

Hosted by former Miss World Diana Hayden the show will take viewers to Hong Kong locales that Bollywood film producers have made use of. Films like Company, Naam, Gumrah have all had important sequences shot in Hong Kong in locations like Victoria Harbour and The Peak.

This is the second major collaboration between the two parties. A couple of years ago AXN had organised the India Challenge event in conjunction with the HKTB. The winning team was then sent to Hong Kong to compete in the Hong Kong AXN Challenge.

Speaking on the latest initiative AXN Asia VP marketing and creative services Gregory Ho said, "This is a fascinating collaboration between two Asian brands. While many Indians relate with Hong Kong as a shoppers paradise and for its gourmet delights it is also the action capital of Asia. It is synonymous with action films. Legends like Bruce Lee and Jackie Chan came from there.

"This show is an attempt on our part to strengthen lifestyle programming on the channel. With this we are trying to go beyond the reality genre. When people see the above mentioned Bollywood films again they will appreciate them more because of the perspective our show will bring to the table.

"We chose Diana Hayden because she is spontaneous and articulate. When you air a show across Asia you want someone well polished that viewers across the board can identify with."

AXN will air also the Hong Kong Movie Odyssey on 20 November at 10:30 pm with repeats on 9 December at 9:30 pm and on 10 December at 5:30 pm. This looks at Hong Kong movies whose filmmaking style has influenced the world including Bollywood

Ho added that AXN's parent Sony has a production facility in Hong Kong where films are made. So titles like So Close, Double Vision will air dubbed on the channel next year. In all the channel has around 10-12 films from Hong Kong in the pipeline. However we do not have any plans to air Indian action films in subtitles."

HKTB South and South East Asia regional director David Leung added, "The show will give viewers the opportunity to see Hong Kong's cosmopolitan lifestyle and fusion of cultures. We hope that the show will stimulate viewers desires to eat and drink in the same locales that their film heroes did.

"Earlier this year we did focus group promotions like the Bollywood Map. This shows the different locations in Hong Kong where Hindi films have been shot. We however felt the need to move from print to the electronic medium to create a larger impact. Therefore we tied up with AXN."

"We are also talking to Indian film and television producers regarding shooting in Hong Kong. We are confident of finalising deals by the time Frames is held in March 2005. We will make major announcements at that event. Later this year Hong Kong will organise the Winter Fest.

" We will be using the Indian radio and print medium to spread awareness about the same. We are also hopeful of using brand ambassador Jackie Chan in the future. Indians connect with him strongly. It is basically a matter of his schedule and willingness to work with us to promote Hong Kong in India."

Sony assistant VP marketing Rohit Bhandari who looks after the channel in India stated that the broadcaster is also working with the Malaysia Tourism Board. Right now vignettes promoting that country are airing on the channel.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/cosmos.jpg?itok=2FqpgpcO
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/devlok.jpg?itok=PQY6P734
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/image.jpg?itok=nszHwY7X
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/dsport.jpg?itok=IysB7fWD
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/kbc.jpg?itok=ETOcxSNn
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/Republic_TV-CAF_India.jpg?itok=4m-WJW5E
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/22/ipl.jpg?itok=jxhUTa_K
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/hichki.jpg?itok=YnbGpJnc
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/raid.jpg?itok=P0Yt38Li
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories