Television

AXN, Animax to go mobile

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/10/axn.jpg?itok=4N2Ivfpl

MUMBAI: While the question of whether people will use the mobile to view entire episodes of television shows is still in the air one thing that channels are realising is that the mobile phone is a bloody effective promotional tool especially when targeting the teenage segment.

Keeping this in mind AXN and Animax will both venture into the wireless area to promote shows. First off the blocks is AXN. The channel recently bought the mobile rights for one of its most popular shows CSI.

Speaking to indiantelevision.com this afternoon at the sidelines of a media briefing AXN Asia VP marketing and creative services Gregory Ho said, "We are talking to a mobile content distributor and hope to finalise the deal next month.

"Basically the service will offer downloads like ringtones, wallpaper, screensavers. We will see what the response this and then take a decision as to whether we will do a similar initiative for our other shows like 24.

"The thing is that since we do not own these shows acquiring the rights is expensive. In fact Animax will use the mobile in a greater way next year. That is because we have created our own set of vignettes featuring original characters Quu and Tee. These are two fun loving characters from another universe. They have come to earth looking to have a good time."

Ho went on to explain that while Tee is nimble and agile. Quu is slower but has magical powers. Right now three 50 second vignettes featuring these two characters are airing. "We will shortly expand this to eight. When the characters grow in popularity we will look at taking them mobile in the form of ringtones, wallpaper etc.

"Our hope is to make a television series out of these two characters. This will give us opportunities in the licensing and merchandising area perhaps a couple of years from now"

Ho was however quick to clarify that the company has no plans of doing the merchandise itself. "We will license the characters for a fee to a third party for products like videos, toys, books. It makes no sense for us to get into the retail business as that would distract us from our core business - television. In fact Disney recently shut down most of its retail storews in America. Retailing is a complex business and it is always better for experts to handle that area."

While admitting that Animax was a little ahead of its time in India and that it is behind Pogo and Nickelodeon Ho expressed confidence that Japanimation would find favour among viewers. He claimed that it is available in 12 million homes in India.

The channel will be conducting a promotional initiative in 100 schools across the major Metros from 29 November. "The school initiative is a watch and win contest. Apart from prizes the school that sends in the most entries will be paid a special visit by Animax's brand ambassador Irfan Pathan. Pathan will then give the kids a pep talk."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories