Television

Zee Cine Awards set to woo UK in '05

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MUMBAI: After making a big splash in Dubai, destination next for the Zee Cine Awards is the UK.

Zee officials have confirmed that the stage for next year's mammoth event Zee Cine Awards '05 has been fixed for 26 March at East London's Excel venue.

While the media overseas has been often reporting on the London special edition of the awards being held in the UK, Zee officials have been tightlipped about it till now.

Speaking to indiantelevision.com, Zee Telefilms, director, special projects and international business, Yogesh Radhakrishnan offered, "We had to decide between last year's destination Dubai and the UK, but we finally zeroed on London."

But when quizzed about the location and the details of the award, Radhakrishnan deferred from giving out details saying a clearer picture would be available in the first week of December.

The awards, this time on, are likely to be more than special as Zee TV would be celebrating ten year's of broadcasting in the UK.

Just like last time, Zee is likely to jet some of Bollywood's leading stars into the UK for the extravaganza.

In the coming years, the Zee Awards show could also be taken to the US and South Africa, which are strong markets for the Zee channels, Radhkrishnan offered.

Zee has also tied up with ARY Digital and is doing more to attract non-resident Indian audiences.

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