Television

'The Incredibles' videogame announced

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MUMBAI: Pixar Animation Studios and Disney Interactive has announced the release of The Incredibles videogame, based on the movie with the same title.

"Matching the creative minds at Pixar Animation Studios and the game development talents at THQ's Heavy Iron Studios has produced one of this year's most exhilarating and action-filled video games," said The Incredibles film producer John Walker.

After the outstanding success of the Finding Nemo videogames, I'm thrilled to see another example of great synergy on every level between Disney, Pixar and THQ," said Buena Vista Games senior vice president and General Manager Graham Hopper. "Like the film, The Incredibles videogame is certain to be a huge hit this holiday season with consumers of all ages."

THQ senior vice president, worldwide marketing, Peter Dille said, "We've created a campaign that targets the broad market of videogame players through TV, print, online, radio, in-theater advertising, and numerous promotional partnerships with both the theatrical release and the first party hardware publishers."

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