Television

Star boosts Chinese movie channel with output deal

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MUMBAI:: With the aim of dominating the Chinese movies segment across key Asian territories, Star has signed an exclusive multi-territory pay television output deal with Hong Kong's Emperor Group.

Under the terms of the multi-million dollar agreement, the channel Star Chinese Movies will have exclusive access to Mandarin and Cantonese pay television rights of all films produced by Emperor Motion Pictures (EMP) and movie star Jackie Chan's JCE Movies (JCE), for Hong Kong, Taiwan, Macau, the Philippines and Singapore for the next three years.

Star Chinese Movies already has output agreements with Hong Kong film studios like China Star, Media Asia, Teamwork and Universe. The new deal secures for the broadcaster 90 per cent of all the current and upcoming Chinese titles.

Star COO Steve Askew is quoted in a company release as saying, "This announcement creates a world record. No other Chinese movie channel has secured as many exclusive new movies as Star Chinese Movies." Adding, "Such high quality films from EMP and JCE to our programming will set us even further apart from our competitors."

Chan has been quoted as saying, "I strongly believe that the combination of our well-made films and Star's strength and dominance in the region will help to elevate the Hong Kong film industry to a new level."

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