NBA renews deal with Alhurra TV in the Middle East

MUMBAI: The National Basketball Association (NBA) and Middle East broadcaster Alhurra Television have announced a new agreement.

The agreement includes a top NBA matchup to be televised live every week in the Middle East throughout the season, along with weekly customised episodes of NBA Jam. This is a lifestyle show offering behind-the-scenes features of
NBA teams and players.

This marks the second season Alhurra has partnered with the NBA since the channel's debut in February 2004, when episodes of NBA Inside Stuff were broadcast weekly. In India the NBA airs on ESPN Star Sports.

Alhurra means The Free One and claims to be the most technologically advanced television organisation to enter the crowded Middle East satellite television market. The satellite channel is a 24-hour primarily news and information network broadcast in Arabic.

It can be seen in 22 countries throughout the region via Arabsat and Nilesat, the same satellites used by all major Arabic channels. Alhurra is operated by a non-
profit corporation The Middle East Television Network (MTN).

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