Korean soaps generally deal with families and family values. The subtle manners with which lovemaking and romantic scenes are being picturised have gone very well with the family audience. The audience is attracted by these cleaner shows.

The soap that enjoys a superb run currently is Dae Jang Geum which tells the saga of a servant girl who rose from the royal kitchens to become personal physician to a 16th century king. That message board for the daily family drama "Yellow Handkerchief" which concluded recently, recorded more than 1,700 posts in a single day, say reports.