News sites picking up share in the video streaming market

MUMBAI: While in India streaming downloads are very little absent thanks to the lack of bandwith in the US a study has found that streaming video on popular news sites has reached new levels of reliability and quality.

The study of seven news sites was conducted by Keynote Systems. Overall streaming registered last year was up 104 per cent. Last year the news category captured 28 per cent of the streaming viewing share.

It has also published results which are based on the two week period 24 April to 7 May. Keynote measured 2441 streams from seven sites. In a tight race, Abcnews came out on top for stream availability. The BBC is noticeably behind in terms of the quality of streams.

All the sites achieved availability scores of 98 per cent or better for their top video stories over a two-week period. Keynote used StreamQ which is its proprietary metric which provides an accurate measurement of overall stream quality based on connect time, buffer time, and rebuffer time. These streaming measurement criteria affect an end user's perception of the quality of the stream.

Keynote's study is particularly timely given the recovery of online advertising revenues in the US. Advertisers paying to sponsor streaming media need assurance that the brands they are paying to advertise on have created enough loyalty with quality offerings on their Web sites to keep the audience coming back.

The study makes clear the need for Web sites offering streaming as an important component of their overall offering to monitor their streams in order to assure a consistently positive streaming experience for site visitors.

BBC News lagged considerably behind for quality with a grade of C+. This low grade was a result of excessive buffering which meant that users on average, had to wait 18 seconds for a BBC video stream to begin. In contrast, Fox News had the fastest average start-up times, with streams starting around 1.7 seconds after the initial click.

Keynote benchmarks the performance of Internet applications including streamed media.

Latest Reads
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories