DTH

Zee DTH channel Smile TV now on cable

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/Smile-TV.jpg?itok=VPRB_Btl

MUMBAI: Smile TV, the niche comedy channel that made its appearance on Zee's DTH platform Dish TV late last year, is now being made available through cable too.

While Smile is being pushed as 'India's first 24 hour comedy television channel', the other niche channels like Zee Classic (old Hindi films), FX Movies (English action movies), Premier Movies and Action are not being offered on cable. Yet.

Zee has launched an outdoor campaign for Smile, to create a consumer pull for the product. According to Essel Group corporate brand development group head Ashish Kaul, Smile is being offered to viewers as part of the Zee bouquet in all areas where Zee Group MSO Siticable is present.

Smile TV business head Abhijit Saxena says that while sitcoms and Hindi comedy films form the bulk of the programming now, sitcoms will form only a small part of the programming that the channel intends to offer over a period of time. Talks are on with production houses in the country for fresh comedy programming, that could also include other sub-genres of comedy like stand up and spoofs. The complete programming mix for the digital FTA channel should mature in six months' time, estimates Saxena

Claiming that Smile is the only 24-hour comedy channel in the country (Sab with its mix of current affairs and comedy shows does not qualify as one, he says), Saxena says the channel is currently dipping into the Zee library for its programming.

Saxena oversees Smile as well as FX, the action movies channel in the Dish TV basket, while the other three niche movie channels, Premier, Action and Classic are being nurtured by Yogesh Radhakrishnan, who also looks after Zee Cinema and Zee Music.

While Smile has been added to the Zee bouquet over cable, the network also has plans to beef up the Dish TV bouquet with about 50 channels shortly, and intends to launch a marketing blitz to beef up the overall communication and marketing strategy.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/10/DTH.jpg?itok=psLHYF3U
32 free DTH educational channels on Dish TV & FreeDish start functioning

NEW DELHI: Thirty-two direct-to-home educational channels under the name Swayam Prabha were formally launched during the weekend to telecast high-quality educational content free of charge.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/07/DD-Free-Dish-Story.jpg?itok=inUInBIn
FreeDish a key driver in FTA channels' growth by '20

Telecom Regulatory Authority of India (TRAI) numbers for the six private players in the DTH industry show a very poor growth rate of just 0.96 million and 5.8 million during the quarter and year ended 31 March 2017 (Q4-17, FY-17) respectively. This figure is far lower – less than one-third of the...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/06/DTH_Story.jpg?itok=tWbGLV9n
Smuggled STBs & Indian DTH may be used, IBF advises Nepal to defer Clean Feed

MUMBAI: Nepal had recently issued a clean feed policy. However, owing to unviable business proposition, it is felt that distribution channels may face discontinuation leading to rampant piracy all over Nepal. It was highlighted that in-cable operators may resort to using Indian DTH connections to...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/05/DISHTV%20AND%20AIRTEL_0.jpg?itok=-pyZLmbm
DTH subscriber addition disappointing in calendar 2016

BENGALURU: The carriage industry -- more specifically the direct-to-home or DTH industry -- has had a disappointing calendar year 2016 (CY-16) going by data provided by the Telecom Regulatory Authority of India (TRAI) in the first edition of its Yearly Performance Indicator Report of the Indian...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/04/Sharat_Jain-Shailendra_Gupta_1.jpg?itok=U9T9eVdX
RINcash to recharge mobile & DTH connections

MUMBAI: RechargeItNow.com, a brand of Online Recharge Services recharge services company, recently launched RINcash Wallet

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/tata.jpg?itok=XvPxbJG2
Tata Sky & QYOU partner to bring online video content

QYOU Media, a leading curator of premium 'best-of-web' video for multiscreen distribution, has expanded its partnership with Tata Sky, a leading content distribution platform in India, in the largest single-territory deployment of its linear channel to date. Previously available through Tata Sky's...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/D2H.jpg?itok=RHJZk6Bx
Videocon d2h adds JK 24x7 & Gulistan News

MUMBAI: Videocon d2h, a DTH service, now offers two new News Channels - JK 24x7 News and Gulistan News for its subscribers in Jammu & Kashmir. These channels will be available on promotional Hindi Top-up for flexi pack on channel No 335 and 790, respectively. The 24-hour news channels will...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/simon%20murray.jpg?itok=d9A5V-AQ
Pay-TV: India among four countries which contributed $16 bn rev between '10 & '16

MUMBAI: In 138 countries, pay-TV revenues increased by $32 billion (Rs 2063 billion) between 2010 and 2016, to reach $202 billion. However, according to the Global Pay TV Revenue Databook from Digital TV Research, only $1.23 billion was added last year (in 2016).

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/mala.jpg?itok=eCErUINF
Malaysia's Astro 'doesn't know' about talks with Reliance Digital TV

Malaysian and ASEAN content and consumer company Astro Malaysia Holdings Bhd has scotched rumours about due diligence being done to buy financially-beleaguered Indian DTH operator Reliance Digital TV saying it "does not know anything" about the talks.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories