DTH

Zee DTH channel Smile TV now on cable

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/Smile-TV.jpg?itok=VPRB_Btl

MUMBAI: Smile TV, the niche comedy channel that made its appearance on Zee's DTH platform Dish TV late last year, is now being made available through cable too.

While Smile is being pushed as 'India's first 24 hour comedy television channel', the other niche channels like Zee Classic (old Hindi films), FX Movies (English action movies), Premier Movies and Action are not being offered on cable. Yet.

Zee has launched an outdoor campaign for Smile, to create a consumer pull for the product. According to Essel Group corporate brand development group head Ashish Kaul, Smile is being offered to viewers as part of the Zee bouquet in all areas where Zee Group MSO Siticable is present.

Smile TV business head Abhijit Saxena says that while sitcoms and Hindi comedy films form the bulk of the programming now, sitcoms will form only a small part of the programming that the channel intends to offer over a period of time. Talks are on with production houses in the country for fresh comedy programming, that could also include other sub-genres of comedy like stand up and spoofs. The complete programming mix for the digital FTA channel should mature in six months' time, estimates Saxena

Claiming that Smile is the only 24-hour comedy channel in the country (Sab with its mix of current affairs and comedy shows does not qualify as one, he says), Saxena says the channel is currently dipping into the Zee library for its programming.

Saxena oversees Smile as well as FX, the action movies channel in the Dish TV basket, while the other three niche movie channels, Premier, Action and Classic are being nurtured by Yogesh Radhakrishnan, who also looks after Zee Cinema and Zee Music.

While Smile has been added to the Zee bouquet over cable, the network also has plans to beef up the Dish TV bouquet with about 50 channels shortly, and intends to launch a marketing blitz to beef up the overall communication and marketing strategy.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/charles-ergen-800x800.jpg?itok=RxHacnoe
Dish Network rev flat in '16 despite declining pay-TV subs

BENGALURU:  The fourth largest US pay-TV player Dish Network Corporation (DNC) reported almost flat revenues for the year ended 31 December 2016 (FY-16, current year, quarter ended 31 December 2016 – Q4-16, current quarter) as compared to the previous fiscal. Though Dish reported 2.164 million...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/dish-icici_0.jpg?itok=z4hD2NXx
DishTV partners with ICICI for digital payments

MUMBAI: DishTV has tied up with ICICI Bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of the DTH platform to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/arun%20%281%29.jpg?itok=c99t41lg
DishTV adds Discovery’s sports channel ‘DSports’

DishTV has added the newly launched sports channel ‘DSports’ from the house of Discovery Communications. With this addition, DishTV now offers a total of 13 sports channels in Standard Definition, the highest to be offered by any DTH service provide.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/11/PEMRA.jpg?itok=jgulvE1P
PEMRA raids DTH & cable operators showing Indian content

MUMBAI: A PEMRA team has seized illegal hardware and apparatus of DTH and Cline cable network from various electronics shops in Silanwali (Sargodha), Pakistan, and raided DTH re-broadcasters and viewers who are watching or distributing Indian TV channels.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/11/VK%20Gupta.jpg?itok=W2JmK1aF
Dish TV & ALi tie up - chipset tech vital for secure VAS, enriched viewing

MUMBAI: India’s largest DTH operator Dish TV is tying up with ALi Corporation, a STB (set-top box) manufacturer, for launching its Liberty project. Also, ALi Corporation is integrating Conax robust cardless security client into HEVC series system on chip (SoC) family, expanding operator STB...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/10/Rjavardhan-rathor-800x800.jpg?itok=5Rd4uTbo
DTH STBs: Interoperability to be ensured with MeiTY & BIS help

NEW DELHI: The information and broadcasting ministry has decided to refer to the electronics and information technology ministry and the Bureau of Indian Standards the issue of ensuring interoperability of set-top boxes for the direct to home industry.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/09/somani%20%281%29_0.jpg?itok=dXkunXGQ
Somani to lead Shemaroo's DTH business

Shemaroo Entertainment Ltd, one of the leading content houses appoints Subhash Somani to head DTH business for the company. Prior to joining Shemaroo Entertainment Ltd,

DTH People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/09/sal%20%281%29.jpg?itok=iLcHs1w1
Indians ready to pay for compelling health-related content, says Brilliant Living TV CEO

Staying fit and healthy is one of the top priorities in today's hectic lifestyle. Brilliant Living TV is an initiative by Suniel Shetty & Adarsh Gupta, which recently tied up with SonyLiv VoD, Vodafone and Tata Sky DTH to offer health and fitness content.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/01/Arun-Jaitley%20%281%29.jpg?itok=mkTQuTWp
FM wants DTH to help Swayam, industry skeptical

The Government today said linkage to direct to home platforms would help widen the Swayam platform to be launched with at least 350 online courses.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories