| But Nielsen's version is that, they have corrected early
problems with local sampling and now it is Rupert Murdoch's News Corp
Ltd who is stirring up minority opposition because its Fox stations
in Los Angeles and New York stand to lose ratings under the new system.
But News Corp. has denied Nielsen's claim.
Nielsen introduced local people meters in Boston in 2002 and now
plans to expand the system to Los Angeles in July. According to
the company, it has commissioned a leading Hispanic research group
to review a recent study by the National Latino Media Council that
found serious flaws in people meters.
Opponents urged Nielsen to put off its launch of people meters
in Los Angeles until an independent review of the system can verify
its accuracy, say reports.
|
