Star News, NDTV India bearing down as Aaj Tak hold loosens

MUMBAI: Elections have taken a toll on the leader among Hindi news channels. Aaj Tak, which led the pack with a market share of 36 per cent at the beginning of the year, has slipped to 26 per cent by the end of April.     

According to TAM figures (C&S 15+, Hindi speaking markets), newcomers Star News and NDTV India are already snapping at Aaj Tak's heels, both having grown to a market share of 21 per cent each. While Star News started with a market share of 15 per cent, NDTV India started the year with a share of 17 per cent. Both have made slow, but steady progress over the last 18 weeks to remain resolutely tied at equal market shares currently.

Other players have not gained from Aaj Tak's discomfiture, however. DD News, the latest entrant, has in fact, lost market share - from 12 per cent in the beginning of the year to 10 per cent by the end of April, while Sahara Samay recorded a marginal rise from eight to nine per cent. Viewer loyalty to Zee News has remained steady, going neither up nor down. Zee News has retained its market share of 13 per cent that it began the year with.

The scenario is similar in the C&S 4+ demographic in Hindi speaking markets too - Aaj Tak has fallen to a market share of 25.4 per cent, while NDTV India today stands at 22.3 per cent and Star News at 20.8 per cent. The outlook is a little better for Aaj Tak in the 25 + TG in Hindi speaking markets, with the channel boasting 27.1 per cent market share, much lower than the share it started the year with, yet better than its share in the other demographics. Here too, both Star News and NDTV India are neck to neck - NDTV with a share of 21.8 per cent and Star with a share of 20.9 per cent.

The overall channel share of Hindi news channels has however grown from 5.8 to 6.5 in the first four months of 2004, thanks to the general elections. Here too, Aaj Tak has slipped from 2.1 to 1.7. On the other hand, NDTV India has gone up from 1 to 1.4 while Star News has gone up from 0.9 to 1.4, the TAM data reveals.

The battle for the top spot, precipitated by the elections, will continue for some weeks to come till the results are out and credibility, speed and clarity of each channel is established. The fight continues...

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories