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They will receive access to exclusive music and videos. They can
also enter weekly and monthly sweepstakes. Prizes for registrants
include trips to the MTV Beach House, appearances on Total Request
Live, a date with a VJ, and tickets to the upcoming Video Music
Awards.
A company release informs that a dual registration system developed
by MTV with Rock the Vote allows participants to register for the
PRElection and the actual presidential election with one form. Registrants
will be prompted to use their completed PRElection form to complete
a real voter registration form for his or her state, print it out,
and mail it in.
The culmination of the PRElection is the national online vote.
This will be held from 20 September to 1 October through MTV.com.
Cingular Wireless a sponsor of Choose or Lose and the PRElection
will allow its customers to vote via text messaging. Results of
the PRElection will be announced in mid-October.
The PRElection will build a substantive dialogue with America's
youth about the issues they care about and the importance of the
election. Registrants will be able to receive updates covering issues
and candidates in the presidential campaign, respond to polls and
surveys, and suggest what issues they want the candidates and campaigns
to address.
Throughout the year, major presidential candidates like Kerry will
be asked to address those issues and concerns of the PRElection
participants through online mechanisms such as chats and video feeds.
MTV US public affairs and strategic partnerships VP Ian Rowe added,
"The PRElection is yet another way that MTV plans to amplify
the voice of young voters, who have so much at stake this election
year.
"We are confident that both political parties will take notice
of the number of young people who participate in the PRElection
– and will reach out to these young voters like never before."
Founded in 1990 by members of the American recording industry Rock
the Vote is a non-partisan, non-profit organisation dedicated to
protecting freedom of expression
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