Television

MTV US' initiative to involve youth in electoral process

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/13/MTV.jpg?itok=T4ganCJv

MUMBAI: MTV US has launched a campaign to mobilise the youth to support their presidential candidate.

The PRElection is a four way partnership between MTV, Rock the Vote, New Voters Project, and Cingular Wireless. This is another part of the Viacom networks Choose or Lose: 20 Million Loud campaign. The basic aim is to get 20 million voters in the age group 18 to 30 to the polls in November.

The PRElection was approved by the Federal Election Commission last month. From today 3 May till 20 September people can register for the PRElection at MTV.com.

They will receive access to exclusive music and videos. They can also enter weekly and monthly sweepstakes. Prizes for registrants include trips to the MTV Beach House, appearances on Total Request Live, a date with a VJ, and tickets to the upcoming Video Music Awards.

A company release informs that a dual registration system developed by MTV with Rock the Vote allows participants to register for the PRElection and the actual presidential election with one form. Registrants will be prompted to use their completed PRElection form to complete a real voter registration form for his or her state, print it out, and mail it in.

The culmination of the PRElection is the national online vote. This will be held from 20 September to 1 October through MTV.com. Cingular Wireless a sponsor of Choose or Lose and the PRElection will allow its customers to vote via text messaging. Results of the PRElection will be announced in mid-October.

The PRElection will build a substantive dialogue with America's youth about the issues they care about and the importance of the election. Registrants will be able to receive updates covering issues and candidates in the presidential campaign, respond to polls and surveys, and suggest what issues they want the candidates and campaigns to address.

Throughout the year, major presidential candidates like Kerry will be asked to address those issues and concerns of the PRElection participants through online mechanisms such as chats and video feeds. MTV US public affairs and strategic partnerships VP Ian Rowe added, "The PRElection is yet another way that MTV plans to amplify the voice of young voters, who have so much at stake this election year.

"We are confident that both political parties will take notice of the number of young people who participate in the PRElection  and will reach out to these young voters like never before."

Founded in 1990 by members of the American recording industry Rock the Vote is a non-partisan, non-profit organisation dedicated to protecting freedom of expression

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
MTV Beats profitable, says Ferzad Palia

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories