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Bbcnews.com claims to be attracting over 200 million page impressions
a month. One in four views comes from Western Europe. While the
BBC television brand is well-established across Europe the site
is still a relatively new product in the region.
The campaign launches on 11 May on a wide range of online portals
and local news sites in Austria, Germany, the Netherlands and Switzerland.
World Editor of BBC News Interactive, Steve Herrmann, said: "Desktop
alerts are an alternative quick and simple way of finding out about
important breaking news immediately. Our newsdesk is staffed 24x7
and the BBC's global network of correspondents file around the clock
so we are well placed to provide this service."
London-based digital specialist Agency Republic devised, designed
and delivered All the news you need campaign. The ads highlight
the diversity and immediacy of the site and feature news headlines
which are constantly updated through live news feeds direct from
bbcnews.com.
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