Infotainment channel Amrita TV on the anvil

NEW DELHI: It's going live with the help of some technology and a few divine blessings.

Kerala-based Amrita TV, a new infotainment channel to be launched soon, has signed a deal to buy Beehive Systems's digital newsgathering solutions called vid'linkä and vid'linkMOBILEä for live broadcast of their cultural and news-based programmes.

Established with blessings of Mata Amritanandamayi Devi, the channel that focusses on Indian culture and values, will go on air shortly, using Beehive Systems's products.

According to a Beehive release, the vid'link newsgathering solution will link Amrita TV's main studio in Thiruvanthapuram to other locations like Calicut, Cochin and Delhi.

The system will enable the channel to send live as well as to store and forward video clips from other bureaus over leased line networks, says the release.

The laptop-based mobile newsgathering equipment, vid'link mobileT will be deployed at remote locations for store and forward video transfer over non-conventional media like ISDN and dial up internet connections. The advanced codec used in vid'link mobileT compresses the video almost 70 per cent more efficiently than other compression standards without compromising on the quality, says the release. The cost of transferring the video from remote locations is extremely low compared to traditional mediums like VSAT, leased lines, claims the release.

Elaborating on how Beehive's broadcast solutions will benefit the channel, C&NP executive director Suresh Narayanan said, "vid'link will help our remote bureaus transmit critical videos real-time at low bandwidth. The value addition is - it also gives the option of 'Store and Forward' in the same box. The laptop-based vid'linkMobile empowers our widely spread reporters to send their packaged stories back to the central studio at significantly low cost and without having to travel with bulky equipments."

According to Beehive Systems vice-president, business development Ajay Pal Singh, "We believe Amrita TV's quality content will be perfectly backed up by Beehive's cutting edge digital solutions."

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories