AOL launches video game site

MUMBAI: In a tactical move to strengthen its broadband subscriber base, American Online (AOL) on Wednesday unveiled a video game site for high-speed subscribers.

The launch is seen as a significant step taken by the company at a stage when its dial-up subscriber size is dangerously on a decline. Now, AOL targets people who are looking to get more out of their internet.

Currently AOL offers games from Electronic Arts Inc.'s Club Pogo. In addition to that, now AOL would add games and game demos from companies including TryMedia, GameHouse and Funkitron. They offer titles like Scrabble, Slingo, Mah Jong and Daily Jigsaw, among others.

Many of the games AOL plans to come up with are targeted at the women gamers. A research conducted by AOL earlier had found that women over 40 are the most frequent online gamers, more so than men or teenage boys, and some of the games were chosen with those demographics in mind.

The site will also feature game reviews, screenshots and other items from leading games web site GameSpot, as well as original video programming featuring game play hints, celebrity interviews and game reviews.

In one of the new video programs Face Off, AOL members will compete on PC and console games against a regular group of players.

AOL will showcase the new site next week during E3, the annual video game industry trade show in Los Angeles. More than 60,000 people are expected to attend the event in Los Angeles.

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