Television

Padmalaya seeks 400 animators to execute new projects

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/05/Itv_8.jpg?itok=3t2LrprR

MUMBAI: The animation industry seems to be gearing up and how! With deals galore being signed, the Indian animation industry has its plates full.

Padmalaya Telefilms, animation arm of media major Zee Telefilms, has clinched a hat-trick of deals in the last quarter. Great for Padmalaya no doubt but there is a problem of personnel (or should we say lack of it) that it is grappling with. In order to execute the deals, it needs around 400 animation industry professionals with different skill sets.

In a leading daily, Padmalaya Telefilms has advertised a whole host of vacancies that need filling in order for it to be able to to execute its long term agreement with the US and European animation companies for producing more than 260 episodes of 2D and 3D animation projects. These being:

1. Animation Directors - 2 

2. Production Co-ordinators - 4 

3. 2D Animators - 60 

4. IB & Clean up Artists - 120 

5. Layout and Background Artists - 12 

6. 3D Animators - 70

Speaking to indiantelevision.com last Friday, Padmalaya Telefilms executive director G V Narsimha Rao said, "A major concern for us is the lack of animators in the country. We have bagged all these contracts, but the implementation is a big apprehension for us. The dearth of animators in the industry is going to prove fatal if we don't pull up our socks."

With the conclusion of an agreement in January to co-produce a number of TV series with US-based Cybergraphix Animation, Padmalaya Telefilms had also signed up a $ 14 million deal with Mondo TV for the co-production and licensing of animation series, at the recent MIP TV 2004 in Cannes.

After its mega-deal with Mondo, Padmalaya also bagged another big order from Europe. Joining hands with Mallard Media of Scotland and Ealing Animation of UK to produce 52 episodes of 10 minutes each in a deal worth $ 5.2 million as reported earlier by indiantelevision.com.

In an attempt to churn out more animators, Padmalaya - ZICA, a premier traditional and digital academy based currently in Hyderabad and Mumbai with a total capacity of 85 students is also going to be setting up its base in Calcutta. A launch of ZICA in other metros too is in the pipeline, as an impetus to attract and train more individuals for the animation industry per se.The good news is that the deal clinched by Padmalaya, for the first time in the history of the animation industry in India will hold 100 per cent licensing rights for the South Asian region, and 20 per cent licensing right for the rest of the world in the case of the Mondo TV and Cybergraphix Animation deal . Whereas in the case of the tripod arrangement with Mallard media and Ealing animation, the licensing rights are more that 30 per cent for Padmalaya in rest of the world and in the SAARC countries being 100 per cent.

So while in one case, Padmalaya Telefilms seems to have got itself into a win-win-win situation although, one cannot discount the mammoth task in terms of delivering these projects on their due date, considering delivery is the most vital factor in the animation industry. Also, the lack of animators in the country seems to be posing itself as a big obstacle. Whether these high risk deals will actually materialize into high returns for Padmalaya and be a boost for the nascent Indian animation industry is quite another story that only time can tell.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/suproiya%20%281%29.jpg?itok=wTwcHslB
DD's kids channel could partner private players, launch this year

Building its channel bouquet. That’s what pubcaster Doordarshan which operates more than 37 channels is doing. Come later this year, and DD will launch a free to air channel (FTA) targeted at toddlers. This was confirmed to indiantelevision.com by its director general Supriya Sahu.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/jal-dhan%20%281%29.jpg?itok=xjkmVvqw
Aquaguard & Network18 to honour 'Water Heroes' at the 'Jal Daan' grand finale

The first season of the ‘Jal Daan movement’, Network18 & Aquaguard’s social campaign around creating awareness and generating solutions to the drinking water crises in India is reaching its culmination with a gala ceremony on 24th March 2017 at Trident, Nariman Point, Mumbai. The event will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/jeff%20wender_0.jpg?itok=UjEkgLOU
Nielsen and Fox television stations renew local television ratings agreement

New York, NY – March 22, 2017 – Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/dd.jpg?itok=J9URWJvV
DD b'cast partner of CMS Vataran filmfest

Doordarshan today decided to become the broadcast partner for the 9th CMS VATAVARAN Environment & Wildlife International Film Festival and Forum later this year.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/rahul%20%281%29_0.jpg?itok=3fmOAWlv
Rahul Chakravarti is Colors Bangla & Odia business head

Viacom18, one of India’s fastest growing media and entertainment companies, announced the appointment of Rahul Chakravarti as Business Head of Colors Bangla and Colors Odia. A veteran with over two decades of experience across FMCG, management consultancy and advertising, Rahul has worked across...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Amala%20Thomas.jpg?itok=RuQ7HHLj
Amala Thomas, who epitomised professionalism in the media, is no more

MUMBAI: Creative Producer and senior television professional Amala Thomas, who was the very epitome of professionalism all her life, is no more. The creative genius passed away on 17 March 2017 of a brief illness quite suddenly as she was very active. Amala is survived by her mother, sisters and...

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Pushpaka%20Vimana_0.jpg?itok=wCA20ioJ
Infringement case filed against makers of the movie Pushpaka Vimana

Bangalore March 21, 2017: According to a suit filed against the makers of the Kannada movie Pushpaka Vimana (2017), they have not purchased the Kannada-language remake rights of the movie. It is an infringement of the rights owned by Kross Pictures India. Kross Pictures and Kross Television India,...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/master-chef%20%281%29.jpg?itok=jWcHVoaF
MasterChef US Junior to premiere on Star World from 26 Mar

Star World and Star World HD will start airing the fifth season of MasterChef U.S. Junior starting 26 March at the prime time 9pm slot. The fifth season of the show, to be aired every Sunday, premiered in the US on 9 February this year with chefs -- Gordon Ramsay and Christina Tosi acting as the...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/ud%20%281%29.jpg?itok=wynuJ6tk
Censorship and extremism worry content creator even as tech helps: Uday Shankar

Star India chief Uday Shankar today said while the distance that India has travelled in just one year in adopting internet based behavior is nothing short of remarkable, he was sad that ‘our censor authorities seem to be getting more and more conservative’ as the world gets bolder.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories