Zee puts in Rs 1 billion behind star hunt

MUMBAI: One thing there seems to be no dearth of as regards the movie talent hunt bandwagon that the Hindi entertainment channels are getting on to is money in the bagloads.

Whether it is Sahara's Mr and Miss Bollywood, Star India's Indian Superstar or Zee TV's India's Best' -cinestars ki khoj - all claim to to be bigger and better than the rest.

According to Zee TV president Sunil Khanna, Rs 1 billion is the total budget that is going into the effort which has taken the tagline "Kya aap tayyar hain apne big break ke liye". Who wouldn't be ready with that kind of money being behind the mega-project?

The Rs 1 billion budget also includes the production cost of two films that will be made around the two stars that are ultimately chosen which will average Rs 350 million each, says Khanna.

The costs of doing the ground event and the back-end work for what is expected to be a logistical nightmare will come up to Rs 300 million, he adds.

So how is the hunt being organised? The ground event will be flagged off in 20 cities across the country Hindi-speaking belt beginning 23 May. Each city will have auditions for a minimum of two days and the expectation is that 10,000 people will land up per day, per city, says Khanna. If there are two many to manage in the two days alloted more time will be given, he clarifies. The aim obviously is to be as all-inclusive as possible.

The catch is of course that during the preliminary audition potential candidates will get only between 45 seconds to one minute to make their mark.

The jury will select the four potential candidates from each city for a series of grooming processes. A specially designed promotional van will be travelling across these cities promoting the contest. In the second round out of the 80 candidates 32 will be selected by the jury and will be travelling to Mumbai for the final steps of grooming, adds the release. And it is from these 32 that two winners will emerge at the end of 16 episodes that will be devoted to covering the mega event.

The first episode goes on air in the first week of August, reveals Khanna.

"Beat that," seems to be the challenge that Zee has thrown at Star and Sahara.

Whichever way you look at it, it is happy season for any and all Hindi film wannabes hoping to be the next Shahrukh Khan or Preiti Zinta.


Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories