Cable TV

Casbaa releases Fast Facts 2004

MUMBAI: The Cable & Satellite Broadcasting Association of Asia (Casbaa) has launched CASBAA Fast Facts 2004 handbook, a 92-page digest of regional pay-TV data highlighting the growth of cable and satellite TV audiences across the Asia Pacific.

Fast Facts 2004, in its second edition now, comprises 150 charts and tables of top-line data covering advertising expenditure, broad-based media consumption and audience research across 14 markets. The information includes Peoplemeter data as well as highly targeted regional surveys, says an official release.

Fast Facts 2004, developed by the Casbaa Research Committee, is designed as a cutting-edge tool for advertising sales directors, media buyers, media planners and clients with a need for quick-reference material about the fastest-growing advertising vehicle in the Asia Pacific.

Fast Facts 2004 was launched simultaneously in Hong Kong and Singapore and will be distributed to Casbaa member companies, as well as to advertising agencies, advertisers and other interested parties. A limited number of Casbaa member sponsored copies will also be distributed by those members to their clientele. Copies will be available at a cost of US$10.00 per copy (plus P+P) from Casbaa.

"This is another milestone in CASBAA's commitment to providing robust data that is relevant to the immediate needs of our industry. Fast Facts 2004 includes the most rigorously peer reviewed cable & satellite distribution data and advertising expenditure analysis developed so far and has been designed as a benchmark for all stakeholders in the business," says Casbaa chairman Marcel Fenez.

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