For Zee Music, it pays to play Indian

MUMBAI: It's yeah for Zee Music and nah for the big guns MTV and Channel [V] in Hindi speaking markets. Or so claims Zee Music.

After a boisterous revamp, the thus far struggling Zee sibling, seems to have recovered and how. While the onus of the popularity mainly lies on the aggressive promotions campaign, channel sources claim that the content has given them the much needed push.

According to the data provided by Zee, the channel has picked up pace in the last few weeks. They claim that it is the 'live' content that has offered them a new life. In addition to that the 'Sound of India' campaign has gone well with the audience. At least with the audience belonging to the C&S 4+ Hindi speaking markets for the weeks 28 March 2004 to 8 May 2004 (week 14- week 19).

The data provided by TAM indicates that there has been a steady growth in channel shares.

Both, the data from TAM and Zee Music's internal data indicate that the tussle is now between Zee Music and its sibling channel Etc. But the fight ends there. Sibling rivalry is not on the parent company's agenda. Instead Zee Music looks to take learnings from where Etc has succeeded. For example, since a major TRP driver on Etc has been a concert programmeNaach meri jaan, Zee Music decided to do something similar. Whether it is the decided 'desi' look and desi approach that has enticed the Hindi speaking audience or the novelty factor that has hooked on the audience, only time will tell. But for now, it is working well.

And though rivals might question the TG that Zee Music has chosen in its sample, the one-time "nowhere channel" has certainly made them all sit up and take note.

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories