Television

AXN says leads English entertainment and movie channel ratings

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MUMBAI: Action channel AXN has laid claim to being 'hot n wild' in the ratings stakes also.

The channel has registered a big leap in English entertainment and movie channel ratings, a release quoting TAM figures states.

AXN recording an unprecedented growth of 260 per cent in the prime time alone, catapulting the channel into the number one position and tripling its audience shares from 12 per cent to 34 per cent culled over a four week period has revealed.

The data was generated for the SEC A and B, C&S homes demographic amongst a target group of AA15 - 44AB across six metros (Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkatta). Tracking the channel shares for the time period between 9:00 pm and 12:00 am, last week's figures showed AXN leading the tally with a TVR of 0.36 and a share of 34 per cent.

Star Movies came in second at a TVR of 0.23 and a share of 31 per cent, followed by HBO with a TVR of 0.33 vis-à-vis a share of 22 per cent. Amongst the general entertainment channels, Zee English shows a TVR of 0.02 with a share of 2% with Star World and Zee MGM both at a TVR of 0.06 and a share of 6%, says an official release.

The ratings show a steady growth of female viewership for the channel. Shows like 24 and Alias have caught the fancy of the female audience. Even Wild on in the immensely popular Hot N Wild time band has hit it off well with the female audience, outmatching the male viewers in number as patrons of the show, the release says.

SET India assistant vice-president Rohit Bhandari was quoted in the release as saying that AXN's consistency in presenting pedigree shows like 24, CSI, Fear Factor, and Alias had been keeping the viewers glued to the channel.

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