| The data was generated for the SEC A and B, C&S
homes demographic amongst a target group of AA15 - 44AB across six
metros (Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkatta).
Tracking the channel shares for the time period between 9:00 pm and
12:00 am, last week's figures showed AXN leading the tally with a
TVR of 0.36 and a share of 34 per cent.
Star Movies came in second at a TVR of 0.23 and a share of 31 per
cent, followed by HBO with a TVR of 0.33 vis-à-vis a share
of 22 per cent. Amongst the general entertainment channels, Zee
English shows a TVR of 0.02 with a share of 2% with Star World and
Zee MGM both at a TVR of 0.06 and a share of 6%, says an official
release.
The ratings show a steady growth of female viewership for the channel.
Shows like 24 and Alias have caught the fancy of the
female audience. Even Wild on in the immensely popular Hot
N Wild time band has hit it off well with the female audience,
outmatching the male viewers in number as patrons of the show, the
release says.
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