Television

TVC launches 24-hour shopping channel

MUMBAI: TVC a leading brand in direct selling and a pioneer of teleshopping in India has launched TVC Online, a 24 hour dedicated teleshopping channel.

This is part of an ambitious expansion initiative undertaken by TVC Sky Shop.

TVC Online, a free to air digital channel, has a round-the-clock schedule. The telecast will be on a 12 + 12 hours cycle. TVC has 100 odd products in their collection, which they want to promote through the newly launched channel.Briefing the press, TVC chairman Vinod Agarwal informed that the company would be continuing their telecasts in other channels as well.

"We will be continuing with our schedules in other channels. We need some time to establish the TVC channel in the market," Agarwal said.

Talking to Indiantelevision.com, Agarwal said the company is expecting a three-fold increase in their turnover with the launch of the channel. Agarwal put the company's present turnover at Rs 500 million. He added that the channel would be viewed in 5 crore houses across India within the next two months.

Worldwide, sky shopping generates 100 billion US dollars. But in India, the industry is yet to catch up. Agarwal attributed this phenomenon to the country's consumer culture.

"Indians are different customers. They like to feel and touch the product before buying. The middleclass is very particular about it," said Agarwal. "The strategy TVC has adopted to tackle this is by opening 74 stores across India where people can come, see the product, touch, feel and then buy," offered Agarwal.

In Mumbai, TVC has opened seven stores. TVC officials reiterated their priority as customer satisfaction. Agarwal pointed out that there was no question of 'queries unanswered' as TVC has developed a round-the-clock call center.

"We started with four people and now we have a team of 200 plus," informed Nerula.

Agarwal expressed his hope that India would also follow the US example by adopting the sky shopping culture at a fast rate.

"We have to set the standards for the industry," he said.

Regarding the price range TVC is offering, Agarwal said they had reduced the prices as the focus is on volume sale than target marketing.

TVC president marketing MS Nerula said with the people following a hectic life schedule, the significance of a 24-hour shopping channel has acquired immense dimensions.

"Internet shopping could only appeal to a limited section of our society as the common man was not computer savvy. But a 24 hour tele-shopping channel has great potential because television has become a popular media," commented Nerula.

TVC executive director said that TVC would bring innovative products at affordable prices, as Indians are very particular about prices. Samtani claimed that TVC had five lakhs of satisfied customers.

"We are here for a long run and we are in the diver's seat. We want to develop the retail industry," Samtani said.

TVC officials expressed their willingness to carry the advertisements of other brands, which are not part of TVC, in the channel. "We welcome all and we are open to the possibilities of carrying advertisements of external brands," offered Samtani.

Samtani defended the decision to hire stars to promote the products. "Nowadays, all the reputed brands have stars endorsing them, then why TVC can't?" queried Samtani in a lighter vein.

TVC has roped in Jackie Shroff, Divya Dutta, Anu Kapoor and Mrinal Kulkarni to endorse the TVC products.

When asked how they were expecting the audience to sit through 25 or 30 minutes of product information telecast per product, Agarwal explained that, establishing their products in people's minds would need time, as they are new in Indian market.

"You can't compare them with the market's top brands who need just 30 seconds of ad time. We don't have brands and so our products will need more time, naturally."

Agarwal told Indiantelevision.com that TVC had no prime time schedule as the 24-hour channel is running in two cycles of 12 hours repeat telecasts.

"TVC is targeting the whole society. This will help people to watch the channel at their convenience. A housewife might opt to watch the channel in the afternoon. Kids might watch it in the morning. The working class will be watching it in the evening," pointed out Agarwal.

Details of TVC channel frequency:

1. Up Linking Frequency : 6570 Mhz 

2. Down Link Frequency : 3545 Mhz 

3. FEC : ¾ 

4. Symbol Rate : 26.667 

5. Polarization U/L : Horizontal 

6. Polarization D/L : Vertical 

7. Satellite : Thaicom 3

8. Orbital : 78.5 Deg east

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/beyonnce.jpg?itok=STt_XxOj
Beyonce dominates MTV VMAs 2016

MUMBAI: Beyonce has topped the winners list at this year's MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, "Formation" and best female video.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Untitled-1_1.jpg?itok=ULSnJDwF
PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/sports-tv.jpg?itok=Azsi0RgC
Task Force being set up to study preparations for next three Olympiads

NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/dish-auction.jpg?itok=tMqn0-hx
Freedish slot e-auction on 15 Sept, reserve price Rs 4.3 cr

NEW DELHI: The country's only free-to-air direct-to-home platform Freedish has slated its 30th auction for 15 September, which also coincides with the day Doordarshan first started beaming in 1959.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/start-up-india1.jpg?itok=Ye1xuedl
DIPP wants to launch startup TVshow & channel

MUMBAI: Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves. Hence, the initiative...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=U_PPQzWB
Times Network targets jet set with Luxury Time across six channels

MUMBAI: Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/PunitMishra_tcm.jpg?itok=jf1azT7O
Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Son%20Of%20Zorn.jpg?itok=SQ-10ZNp
Star World & Star World HD to air 8 new prime time shows across the week

In today’s fast-paced world, consumers have the innate desire to receive instant services and real-time information. The fear of missing out on the latest trends, including the latest and most talked about TV shows has become very real for consumers. As leaders in English entertainment, Star World...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_7.jpg?itok=sGC0zzP5
Headhunt on for Siddharth Roy Kapur replacement

Rumours have been floating around about the departure of Disney India managing director Siddharth Roy Kapur for the last fortnight to get into film production.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories