| The serial will be aired from Monday to Friday at 9
pm. Directed by Baburaj, Aayilyam Kaavu is based on a mystical
novel written by Ettumanoor Sivakumar in Mangalam weekly.
When queried if Ayilyam Kaavu could be taken as a counterattack
to the Asianet's horror serial, Surya TV General Manager, Programming,
FJ Clement chose to put it this way:
"We want to counter Kadamattath Kaththanar. We had
approved this subject long back and decided to launch now."
When asked why Surya TV has gone for the 9 pm slot instead of having
a direct fight with Kadamattath Kaththanar by airing Ayilyam
Kaavu in the 9.30 pm slot, Clement said that they were following
their plans of action.
"We have our own game plans. It is not necessary that we should
air our serial in its competitor's slot. Every channel has its own
plan of action and we believe in giving good quality programme mix."
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