Surya TV takes on Asianet's horror soap

MUMBAI: One by one, Malayalam TV channels have once again started conjuring up ghosts to get them better ratings.

To compete Asianet's Kadamattath Kaththanar, currently the top grosser among Malayalam TV programmes, Surya TV is launching Aayilyam Kaavu on 17 May.

The serial will be aired from Monday to Friday at 9 pm. Directed by Baburaj, Aayilyam Kaavu is based on a mystical novel written by Ettumanoor Sivakumar in Mangalam weekly.When queried if Ayilyam Kaavu could be taken as a counterattack to the Asianet's horror serial, Surya TV General Manager, Programming, FJ Clement chose to put it this way:

"We want to counter Kadamattath Kaththanar. We had approved this subject long back and decided to launch now."

When asked why Surya TV has gone for the 9 pm slot instead of having a direct fight with Kadamattath Kaththanar by airing Ayilyam Kaavu in the 9.30 pm slot, Clement said that they were following their plans of action.

"We have our own game plans. It is not necessary that we should air our serial in its competitor's slot. Every channel has its own plan of action and we believe in giving good quality programme mix."

"Actually it was Surya TV who had introduced the horror genre to Malayalam television audience, two years back," claimed Clement.Malayalam television had witnessed a flurry of horror serials two years ago. Then they were replaced by family dramas as the overdose and loss of quality undid the initial craze.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories