Surya TV takes on Asianet's horror soap

MUMBAI: One by one, Malayalam TV channels have once again started conjuring up ghosts to get them better ratings.

To compete Asianet's Kadamattath Kaththanar, currently the top grosser among Malayalam TV programmes, Surya TV is launching Aayilyam Kaavu on 17 May.

The serial will be aired from Monday to Friday at 9 pm. Directed by Baburaj, Aayilyam Kaavu is based on a mystical novel written by Ettumanoor Sivakumar in Mangalam weekly.When queried if Ayilyam Kaavu could be taken as a counterattack to the Asianet's horror serial, Surya TV General Manager, Programming, FJ Clement chose to put it this way:

"We want to counter Kadamattath Kaththanar. We had approved this subject long back and decided to launch now."

When asked why Surya TV has gone for the 9 pm slot instead of having a direct fight with Kadamattath Kaththanar by airing Ayilyam Kaavu in the 9.30 pm slot, Clement said that they were following their plans of action.

"We have our own game plans. It is not necessary that we should air our serial in its competitor's slot. Every channel has its own plan of action and we believe in giving good quality programme mix."

"Actually it was Surya TV who had introduced the horror genre to Malayalam television audience, two years back," claimed Clement.Malayalam television had witnessed a flurry of horror serials two years ago. Then they were replaced by family dramas as the overdose and loss of quality undid the initial craze.

Latest Reads
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to

Television TV Channels Sports
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People
News18 launches Google Progressive Web Apps in Hindi and Bengali

News18, India’s leading destination for news with more than 100 million active viewers per month, has worked with the Google team in India to launch Progressive Web Apps (PWAs) in Hindi and Bengali.

Television TV Channels News Broadcasting
MTV beats is the fastest growing hindi music channel since launch

It is no secret that Indians love their Movies and Music. Hence, MTV Beats is stepping up the festive tempo with the launch of an array of differentiated content offerings as well as unique consumer led properties that the category hasn’t experienced before!

Television TV Channels Music and Youth
Essel’s Subhash Chandra on Zee, OTT giants & the Jio juggernaut

Zee Entertainment Enterprises (Zee) has withheld challenges from international broadcasters to acquire a place as one of the top media companies in India. While several players with deep pockets are investing a high amount in content, Essel Group chairman Subhash Chandra, with 26 years of...

Television TV Channels People
Star raises concern with ACC over revenue regeneration for Asia Cup; BCCI responds

Star has expressed displeasure on Virat Kohli’s absence from the Asia Cup and had asked Asian Cricket Council (ACC) to get in touch with the BCCI, according to a report by Press Trust of India.

Television TV Channels Sports
Synamedia sets out corporate vision, strategy and investment focus

Synamedia, the new company that will be formed from the sale of Cisco’s video processing and video solutions business to private equity firm Permira funds today revealed its vision and investment focus as an independent entity.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories