Television

Radio City 91 gears for elections

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/26/Untitled-1.jpg?itok=nY5KqM4T

MUMBAI: Ditto for Radio City. Seems like the entertainment industry really can't resist catching the election fever.



While the news channels are already into the second phase of their election specials, Music Broadcast Private Limited's (MBPL) radio station FM 91 is all set to unveil it's election special programming.



Sporting the tagline, "Janta Jagao, Desh Hilao" the private radio channel's prorogramming innovation is touted as the raison d'etre of Radio City's efforts to connect with the listeners and provide quality entertainment, says a company release.



In a bid to get its listeners involved with the biggest activity in the nation, the radio station will provide a countdown to the 14th General Elections. Spread over five weeks across the Radio City stations in Mumbai, New Delhi, Bangalore and Lucknow, the "Janta Jagao, Desh Hilao" election package will feature programmes like: -



Kya Baat Kar Raha Hai - a series of vignettes that highlight some unusual trivia of the electoral process, both past and present. 



Janta Chunega apna Mantriji - an on air initiative, which will utilise the interactive element of the radio medium to get listeners to participate in a mega poll to identify and choose the ministers of their choice.



Popat - A show where Radio City tests listeners election quotient. It is a call-in show with a twist. 



Public City Election Special - Called as the voice of the common man, through this programme Radio City wil provide a platform for listeners to air their aspirations, needs, and expectations from their chosen representative, post the elections. 



Iss Ghante - This show featuring celebrities and politicians will have the special guests encourage listeners to cast their vote. 



Rajdhani Express - From Abhineta to Neta. Radio City presents a feature that traces the journey of Indian actors and actresses from films to politics like Shatrughan Sinha and Hema Malini. All this is interspersed with music from their movies. 



Thengalalji - Taking a cue from the news channel, Radio City has created a character- Thengalalji. The channel's conscience, Thengalalji will uses his quirky sense of humour to encourage the Indians to cast their vote. Through this programme, the radio channel aims to clear misconceptions around and lackadaisical approach to voting.



Announcing the launch of "Janta Jagao, Desh Hilao" election initiative Radio City COO Sumantra Dutta said, "Radio as a medium is highly interactive with an awesome userbase and the elections is the single largest and most important event for the country. In keeping with the belief of using the airwaves for a responsible cause, Radio City will be utilizing the opportunity to involve and educate our listeners about the importance of the casting their vote for the elections in a manner that is exciting and innovative. Going a step further, besides creating awareness about importance of voting, Radio City will also run interesting promos to create awareness about the citizen's responsibility to vote for the right candidate."



Besides the special programming, the channel will also launch interactive contests such as Election Countdown and Hum Aap Ke Hain Kaun. This programme will give listeners a chance to showcase their knowledge and skills.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories