Television

Ten Sports to play it 'Straight' during Ind-Pak series

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/Ten%20Sports_0.jpg?itok=kdNRHupT

MUMBAI: With India's hotly anticipated tour of their arch rivals Pakistan a mere ten days away Ten Sports has firmed up its coverage plans.

There is the live cricket of course but the extra toppings as it were will not be having any "babe quotient". Playing it straight is Ten Sports with a no-frills preview/ half time/ post match show titled Straight Drive.

Not for Ten pleasant attractions (unnecessary distractions the "purist" sort would say) like MAX with Mandira Bedi of the noodle straps fame or ESPN Star Sports' Shaz and Waz Show.

Speaking to Indiantelevision.com Ten Sports India MD Sharmishta Rizhwani said, "As part of our on air coverage during the series, Ten Sports will have a special preview/ half time/ post match show titled Straight Drive. It will be hosted by former cricketer Sanjay Manjrekar who has been the face of the channel for the last two years.

Straight Drive will have on its discussion panel weird one-liner king Navjot Singh Sidhu and Pakistani cricket icon Imran Khan. Prominent ex-cricketers like Dean Jones, Ian Chappel, and Waqar Younis will join them from time to time. The commentary team includes Ian Chappel, Robin Jackman, Ian Healy, Dean Jones.

Rizhwani added that to build up excitement the first step was a series of the greatest India Pakistan matches titled India-Pak Unforgettables. These have been airing over the past few months. "Another route was to showcase the legendary players from India & Pakistan under the title Legends India & Pak great performers. January was dedicated to showcase all the legendary Pakistani performers and February was dedicated to India," said Rizhwani.

Strategic partnerships with news channels Rizhwani added that the broadcaster was in the process of firming up strategic partnerships with various news channels. This will enable them to use limited footage of the matches for their respective news capsules.

The broadcaster has also claimed that it will reach all the 45 million cable homes in the country during this series, with many more seeing the matches through community viewing. The big question though relates to the declared subscriber base. Since Trai has frozen the rates for pay channels as of 26 December 2003 but allowed for "legitimate increases in declared subscriber base", the Bukhatir broadcaster will no doubt be looking to put the squeeze on cable operators by arguing that the price of Rs 14 is reasonable considering the channel's content.

Says Rizhwani, "The price has remained unchanged since our launch in 2002. In the last two years, while the subscription rate has remained unchanged, the cricket action offered on the channel has tripled."

Queried as to whether the fact that Ten was on a virtually one-channel distribution platform (Modi Entertainment Network) was a disadvantage in ramping up numbers Rizhwani replied: "We have always been confident of being a one channel distribution network based on our ability to garner significant amounts of daily viewing comparable to most mass entertainment channels. This is a relatively new phenomenon in sports viewership, which has traditionally been event led in nature. This coupled with our strong line up of live action has resulted in great successes for us on the distribution front."

Of course for this to happen viewers and cable ops will have to be convinced that there is high quality sport on the channel beyond just this once in lifetime (in terms of excitement generated) series. For this purpose Ten has cut a special promo highlighting the quality action in store for the viewer in the year. These include Australias on going and South Africas upcoming tour of Sri Lanka, England and Bangladeshs tour of West Indies and later in the year Zimbabwes tour of Pakistan.

Hockey continues on the channel in March with the Olympic Qualifiers where India competes with the best in the world to qualify for an elusive Olympic spot. Another event that should bring in the ratings is World Wrestling Entertainment's Wrestlemania XX. This will air some time in April.

Still, all this is but distractions from the main course, which is the first tour of Pakistan by an Indian team in almost 15 years. As Rizhwani pointed out, the series "really doesn't need much promotional work." Granted, but will the distribution ramp ups really be able to match up with the successes on the ad sales front? Team Ten certainly seems to think so.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Kalanithi-Maran.jpg?itok=0LrB94av
Sun TV gets 'buy' rating from ICICI & Edelweiss

MUMBAI: Leading brokerages in India have recommended a 'buy' rating for Sun TV, the television channel consistently leading across genres for weeks as per BARC India ratings. ICICI Direct has recommended 'buy' rating with a target price of Rs 830 in its research report dated 14 August, and...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Rajkummar.jpg?itok=dQ3Uok06
Rajkummar wins award for Trapped, 'Shab' Australian premiere on 18 Aug

NEW DELHI: Actor Rajkummar Rao won WESTPAC Special Mention Best Actor Jury award at the Indian Film Festival of Melbourne for the survival drama Trapped released this year. Rajkummar won huge critical acclaim for the thriller helmed by award-winning filmmaker Vikramaditya Motwane. The movie was...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/15/ajitanjumsupriyaprasadbea800x800.jpg?itok=MYQpAH3i
BEA elects Supriya Prasad as president; Ajit Anjum as general secretary

MUMBAI: There’s change at the top at the apex body - The Broadcast Editors' Association (BEA) - that represents the editorial interests of the Indian news broadcasting industry. Aaj Tak and India Today managing editor Supriya Prasad was elected its president while Ajit Anjum was elected general...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/DD-800x800_1.jpg?itok=VgGjE_EG
I-Day: Carry DD News with sign interpretation, channels advised

All television channels have been asked to carry the signals of Doordarshan News/DD Bharati with sign language interpretation for the benefit of differently-abled persons and make the event accessible to them.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/viru_0.jpg?itok=ARVHBfkp
I-Day programmes & initiatives

EsselWorld is all set to celebrate 71 years of India’s Independence by giving a tribute to the Indian Army. On 15th August, 2017, the park will contribute 10% of the ticket value collected from the sale of combined EsselWorld and Water Kingdom tickets, valued at Rs. 1,299/-, towards the welfare of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/grb.jpg?itok=6Vr_Jr-O
GRB sells crime docus to Caribbean, Poland, Denmark & U.K. broadcasters

GRB Entertainment announced sales of several of its top crime documentaries to broadcasters in the Caribbean, Poland, Denmark, and the U.K.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories