Satellites

Worldspace launches global subscription plan

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MUMBAI: Worldspace Corporation which delivers satellite radio has announced the first multinational satellite radio subscription plan available across its global footprint. This covers Europe, Asia, the Middle East and Africa.

A company release states that the initial target market for the first phase one of the global subscription rollout will be American and British expatriates living and working abroad, including the US Military. The platform will integrate brands such as Fox News, National Public Radio (NPR), Bloomberg, BBC including music, motivational spoken word and dozens of international channels.

Worldspace began broadcasting throughout the world in 1999 with all channels free to listeners with the purchase of portable digital satellite radio receivers. It claims to have been the first satellite radio company to test audience acceptance of subscription satellite radio in 2000 with limited national and regional offerings first available in India, South Africa and Europe.

The Home Team Radio/Brits Abroad subscription offering will be available for $9.99 with special additional receiver subscription and multi-year incentives. Subscription and receiver sales will be available beginning from mid April online at www.worldspace.com and via phone through the organisation's global customer service.

Worldspace COO Andy Ras-Work adds, "Regardless of their geographic location, consumers show a strong interest in the choice of portable or mobile satellite radios that feature unique, compelling content and programming. The programming we will be offering with this package is largely unavailable from the limited terrestrial (AM/FM) radio present in the countries we will be serving".

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