Zee surges into top 50 with Cine Awards

MUMBAI: There's good news at Zee. The "mother of all awards" has delivered healthy ratings for Subhash Chandra's flagship channel, catapulting Zee TV into the top 50 shows in the TRP stakes after a very long while.

TAM figures for the key Hindi-speaking markets give the Pan Parag Zee Cine Awards a healthy TVR of 4.87. This is all the more creditable considering the fact that the ratings are the average garnered over a solid five-and-a-half hour duration from 8:30 pm on Friday, 27 February, to 2 am early next morning.

For all India, C&S, 4+, the Zee Cine Awards came in at number 49, with an average TVR of 3.3. The much hyped film awards show which preceded this event, the Manikchand Filmfare awards, raked in 3.1 TVRs for Sony Entertainment Television, in the week ended 21 February 2004, giving it the 63rd rank in the stakes. In the same week, however, Star Plus screened the Hero Cycles Stardust awards, which took home TVRs of 4.9 and ranked 30th in the rankings. The Star Parivar Awards on 6 July last year, however, retains the title for the highest ratings for a televised event ever - an all-India ratings list, the show came in at sixth with a 9.9 TVR.

Zee channel shares:

Market: HSM
TG: CS 4+
Zee TV 27
Star Plus 13.99
SET 10.2
Market: Mumbai
TG: CS 4+
Zee TV  36.67
Star Plus 12.61
SET 11.71
Market: Delhi
TG: CS 4+
Zee TV  31.16
Star Plus 16.21
SET 10.49
Market: Kolkata
TG: CS 4+
Zee TV 23.69
Star Plus 9.5
SET 9.97

However, the Zee Cine Awards were telecast for a marathon five and half hours, with a half hour curtain raiser before the actual event. An average TVR of 3.3 for nearly six hours thus denotes a whopping viewer response.

Hindi Speaking Market CS 4+ 4.87
HSM (Excl Cal)  CS 4+ 4.9
HSM (Excl Cal + WB) CS 4+ 4.98
Hindi Speaking Market  CS Female ABC 25+ 5.37
HSM (Excl Cal)  CS Female ABC 25+ 5.5
HSM (Excl Cal + WB)  CS Female ABC 25+ 5.6
Mumbai  CS 4+ 7.75
Mumbai  CS Female ABC 25+ 8.42
Delhi  CS 4+ 5.27
Delhi  CS Female ABC 25+ 6.42
Kolkata  CS 4+ 4.47
Kolkata  CS Female ABC 25+ 4.25
Rest Of Maha  CS 4+ 2.95
Maharashtra  CS 4+ 6.11
For the time period 2100 - 2400 hours, the HSM CS 4+ TVR is 6.58
For the time period 2100 - 2400 hours, the HSM CS Female ABC 25+ is 7.52

For Zee getting back into the viewing public's reckoning with a one-off event, bodes well for the network that's attempting to resurrect some of its lost glory. Sister channel Zee Cinema's efforts to surge ahead too have succeeded with Hum Aapke Hain Koun, aired on 28 February getting a TVR of 2.7 and coming in at number 79 in the rankings. None of Zee's serials, however, make their presence felt in the top 100 yet, however

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