Television

Bollywood gets technology savvy with 'Chal Hutt'

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MUMBAI: Technology today has made possible for the first time in hindi cinema an item number in a live-action, animation combined format. Shaadi Ka Laddoo, a feature film directed by Raj Kaushal, starring Mandira Bedi, Sanjay Suri & Aashish Chaudhary offers this unique proposition in the item song called "Chal Hutt."

The song features actress Negar Khan and animated characters similar to the Who Framed Roger Rabbit technique. MTV and Nickelodeon have already started airing the promos of the movie and the song.

"Although the technique is not new in the west, its being used for the 1st time in an Indian feature film" remarks 2nz Animation director Kireet Khurana, the company responsible for conceiving and creating the the animated characters and blending it with Negar Khan.

The film also has some interesting animated transitions interspersed in between some of the scenes, which lends the film a unique storytelling motif. Shaadi Ka Laddoo is scheduled to release tentatively on the 15th April this year.

2nz Animation is one of the foremost animation and special effects companies in India, which was formed in 1996. 2nz Animation has also just completed the execution of another live-action animation song for feature film Detective Nani, directed by Romilla Mukherjee, due for release this summer.

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