Southern Spice hunts for Hyderabadi veejays

MUMBAI: Road shows, youth hangouts and extensive press promotions mark Southern Spice Music's launch of the veejay hunt, The VJ Factor in Hyderabad this week.

The VJ Factor is a hunt for new blood on the channel, a move made to support new programming initiatives. The selected veejays would not have to be comfortable with English, the common lingo on the channel, but also with the other four South Indian languages - Tamil, Telugu, Kannada and Malayalam.

The channel, gearing for potential competition from national players this year, has already held similar VJ Hunts at Bangalore and Chennai. The elimination rounds will be held on 4 and 5 March, with the finals slated for 5 March. Southern Spice Music has planned extensive road shows, and placed promotional materials and registration forms at convenient locations such as colleges, coffee shops, pubs, multiplexes, music stores, bookstores and other youth hangouts in the twin cities of Hyderabad and Secunderabad. Extensive television promotion of The VJ Factor is currently running on SS Music along with print ads in Andhra Jyothy and The Times of India, Hyderabad. Promos will also run on some of the malls in Hyderabad.

360 degrees, a Times Group division will manage the event, that is to be sponsored by Sand piper Azaad Panchee After Dark Parties. According to sales and marketing head Nischal Kumtakar, SS Music has now achieved 96 per cent connectivity in South India, and has bagged several new clients including Motorola, Hero Honda, Thomson TV, Airtel and Johnson & Johnson.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories