Broadband Pacenet braces itself for the convergence era


MUMBAI: Convergence in the country is going to be a reality sooner than later. Broadband services provider Broadband Pacenet is coming out with its latest project in May and involves the television set being used as a computer as well.

The company will launch its set top box Home Genie.

Addressing a small media gathering this afternoon Broadband Pacenet India chairman Jagjit Singh Kohli said, " In the first year we expect to sell a minimum of a million units. Right now we are talking with all the parties in the industry including the MSOs, broadcasters. It is a TV plus device and not a computer minus product. Out targetted consumers are those who cannot afford a computer or who are unfamiliar with it. Right now we are testing 1000 boxes. We are expecting revenue growth to the tune of 500 per cent for the company. Before too long the number of consumers with set top boxes will outnumber those with computers. Among other things the box allows people to send emails, surf, watch television and play online games. "

The box uses royalty free open standard conditional access technology for an internet environment called Secura. Kohli added that the Cas imbroglio would never have happened had the government mandated that an open standard be used. He added that the government was making the same mistake with DTH by insisting that all the boxes use a DVBCI interface. This pushes up the cost of the boxes. In fact Pacenet is meeting the Telecom Regulatory Authority of India tomorrow on this very issue.

" Of course Home Genie box can also be used with NDS, Canal Plus or any of the other pay TV technologies. These technologies are most unreliable. They get hacked within a couple of years and the consumer gets gypped with promises of a more secure advanced version. In fact none of the six pay television technology companies offer any guarantee that their products will not get hacked in the future. The cost to install those technologies runs into millions of dollars. So it is a racket that is basically going on with the companies trading piracy allegations against one another"

The Home Genie box will initially be priced at Rs. 5000. As more features like personal video recording are added the price will go up to a maximum of Rs. 8000. However as volumes increase the price will come down Kohli added. One of the unique features of Home Genie is that it has both the ethernet network and coxial cable. This means that both cable systems and DTH satellite will work. It wil have a 40bps downstream pipe along with a 100mbps two way interactive pipe. It also has a peoplemeter built in to it. In this way Pacenet can work out promotional deals with broadcasters as they will have an exact idea of how much their channels are being watched.

Talking about Reliance which recently made a huge presentation at the Frames Convention Kohli said, " Reliance's STB does not have the coxial interface as yet. They are trying to provide everything like data, voice and video through ethernet. While they are working on IPTV the fact is that IP for video is evolving more for services like video on demand. So far simulating cable TV on an IP platform has not been done anywhere in the world. It will take time for Reliance to get there. For us the advantage is that cable internet is already there in most homes in Mumbai. All we are doing is laying an ethernet network over it. With Reliance the whole infrastructure will have to be over hauled. In fact if a cable operator ties up with a telco he will be rendered redundant as his existing equipment will not be used."

Kohli also said that unlike Reliance the company did not have to worry about laying fibre optic cables throughout the country thanks to the recent tie up with Ipstar. This is the worlds first two way satellite system and provides a two way IP link. This will allow Pacenet to reach any part of the country.

Coming back to Home Genie Kohli said that it also serves as a home banking terminal. The card was developed by Zero a consortium which develops solutions for smart card payments. RBI and SBI have given the product their consent. The card has money on the chip itself, which ensures that the money only travels locally. It can also work as a credit and debit card by accessing your bank account. Once the transaction has been authenticated the card returns to its original place.

Latest Reads

ZEE Tamil, ‘Yaman’, ‘Vadacurry’ and more…the Best of Tamil content now available EXCLUSIVELY on ZEE5 in malaysia!

Recently launched streaming platform ZEE5 today officially announced that, starting 1st April 2019, ZEE’s much-loved channel ZEE Tamil will stream EXCLUSIVELY on the platform for audiences across Malaysia.

iWorld Over The Top Services
ZEE5 set to premiere Simmba - the biggest blockbuster of the year

In another summer surprise for its viewers, ZEE5announces world digital premiere of SIMMBA - the biggest entertainer of the year.

iWorld Over The Top Services
Netflix CEO Reed Hastings on competition and content creation in India

With Amazon flexing its muscle and soon to be Disney-owned Hotstar in the fray, the Indian OTT market is super competitive and exciting, feels Netflix CEO Reed Hastings. "There is also lots happening on Amazon, and on Hotstar, which is now going to be owned by Disney... It's a super competitive,...

iWorld Over The Top Services
MX Player’s Gautam Talwar on content plans and digital measurement currency

The latest OTT entrant Times Internet-owned MX Player recently entered the space with five original series on the back of an ad-supported business model. To keep consumers engaged, it aims to launch five to six shows each quarter. While the platform is already working closely with advertisers, it...

iWorld Over The Top Services
Hotstar to disrupt online video subscriptions with Hotstar VIP

Hotstar, India’s leading video streaming platform, launches ‘Hotstar VIP’ - a subscription that offers audiences the best of content at just INR 365 per year.

iWorld Over The Top Services
Netflix declines being part of Apple TV service

Streaming giant Netflix will not make its content available on Apple’s upcoming video offering.

iWorld Over The Top Services
IPRS grants music license to Google for India

The Indian Performing Right Society Limited (IPRS) has granted a license to Google, enabling the company to utilise IPRS members’ Indian works repertoire in India across YouTube and related services.

iWorld Social Media
Nazara Technologies, Delta Corp to invest Rs 40 cr in HalaPlay

Nazara Technologies Ltd and Delta Corp Ltd, which is India based casino gaming company, together will invest Rs 40 crore as part of Series-A funding round in an online daily fantasy sports platform, HalaPlay.

iWorld Gaming
Kubrra Sait to host an interactive Bollywood quiz show on Facebook

Internet's latest sensation, Kubbra Sait is all set to host Jhacaaash, an interactive Bollywood quiz show on Facebook Live.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories