ARY Digital Network bags Bollywood Awards telecast rights

MUMBAI: ARY Digital Network has bagged the Bollywood Awards and Bollywood Fashion Awards exclusive telecast rights.

The network will be airing the ceremony to be held at the Xanadu in Taj Mahal in Atlantic City on 30 April and 1 May 2004.

This year the event boasts of international stars line up including Hollywood star Sharon Stone along with notable stars from Bollywood including Rajesh Khanna, Hema Malini, Mira Nair, Sanjay Dutt, Kareena Kapoor, Urmilla Matondkar and Bipasha Basu.

In a bid to felicitate Stone's dedication and support for charitable organizations like Amfar and The Bridge Fund, the organisers will be honouring her with Woman of Conscience Award, says a company release.

With India and Pakistan's relations at an all time high this year, the Bollywood Awards will be presenting two special awards for excellence in Pakistani Cinema. The ceremony will also feature ace Indian designers Neeta Lulla and Ritu Beri collections. Besides, a Supermodel will also be honoured as International Model of the Year.

ARY Digital Network President and CEO Salman Iqbal says, "We are proud to be a part of these awards, which will further our commitment in providing quality television entertainment to viewers all over the world. Special shows such as these, will complement the popular sitcoms, serials and highly interactive lifestyle and music programs, talk shows, religious programs, and top notch ICC cricketing action on ARY Digital",

He further says, "As a network which has spanned into over 130 countries globally, we are building bridges for cultural exchange and eliminating geographical distances and boundaries through T.V".

ARY Digital will also be hosting and telecasting the coveted Bollywood Music Awards in the city of Dubai at the end of this year. This event will bring together over two dozen performances from artists from India, Pakistan and two pop and rock legends from the US and UK, adds the release.

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