| The VJ hunts held at Bangalore, Chennai and Hyderabad
were a roaring success. The next selection round is going to be held
at Cochin. Since SS Music has a very good viewership among the youth
in Kerala, a large number of youngsters are expected to participate
in the VJ factor auditions in Cochin.
SS Music head of sales and marketing Nischal Kumtakar says, "The
elimination rounds will commence on the 25 and 26 March with the
finals slated for 27 March. There will be extensive road shows and
placed promotional materials and registration forms will be made
available at all locations like colleges, coffee shops, pubs, multiplexes,
music stores, bookstores and other youth hangouts in Cochin. The
television promotion of the VJ Factor is already on air on
SS Music. Interested candidates can also look for details regarding
the event in the print ads to be placed in the Cochin edition of
the New Indian Express."
Kumtakar added, "This will be the last round of the VJ hunt
and hence we expect it to be a tremendous success. We expect our
new VJs to be in place by 14 April, right in time for us to start
our new programmes for the Tamil New Year. This will also coincide
with the third anniversary of our channel. The clients that have
joined us recently and are closely working with us are Hero Honda,
Nokia, Pepsi, Sand Piper, Tic Tac, ITC Foods, Mirinda, Pizza Hut,
Motorola and others; and their association with the new programming
initiatives is definitely bound to make our channel the most sought
after."
The title sponsor for the event is Sand Piper while Airtel is the
associate sponsor of the event. The event's online partner is Sify
and hospitality sponsor is Mermaid Hotels. The New Indian Express
is the media partner. The event is hosted by Abad Plaza and Wizcraft
will manage the entire event.
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