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The site provides information about tools and resources cable provides
so that families can control programming that comes into their homes
and make educated and responsible decisions about television viewing.
Cable companies and programming networks are working to make it
easier for families to monitor and block programming they may choose
not to view.
The site was launched during the annual forum of the Cable Television
Public Affairs Association a few days ago. Cable companies including
the 10 largest NCTA member companies and many smaller cable companies
a group representing about 85 per cent of all cable subscribers
will make available upon request, at no additional charge, channel
blocking technology to any cable customer who doesn’t already possess
the equipment necessary to block channels.
In addition, NCTA member cable networks reaffirmed their commitment
to apply TV ratings and content labels to their programming, put
the appropriate rating icon on-screen at the beginning of rated
programs, and encode the ratings in programming so that they can
be interpreted by a V-Chip equipped television set.
The ControlYourTV.org website includes specific instructions about
how to programme parental control technology, descriptions of the
TV ratings system and V-chip. There are also descriptions of a sampling
of TV shows appropriate for children and family viewing, and a list
of media literacy resources.
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