Television

Zee ups consumer push for Dish TV

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/14/zee_2.jpg?itok=mQm9HG-W

 NEW DELHI: Sensing that the Tata-Star combine, which got a green signal last week from the Foreign Investment Promotion Board (FIPB), for a joint venture company, is all set to up gears as far as its direct-to-home (DTH) venture is concerned, Dish TV too is attempting to smoothen out the rough edges. Especially those related to marketing.

Dish TV is the brand name under which Subhash Chandras companies, ASC Enterprises and Zee Telefilms, are implementing the countrys first KU-band DTH service.According to Zee Tele vice-chairman Jawahar Goel, a new initiative relating to DTH distributors, aimed at facilitating easy accessibility for consumers, is being planned soon. "The distributor locator scheme through SMS (over mobile telephony) would be put in place within a few days so that consumers interested in the DTH service would find it easier to know more about the service," he added.

Under the new scheme, any person can send an SMS to a re-designated number, which would be heavily advertised by Dish TV, giving his/her area of residence or wherever the DTH hardware is to be installed. A reply would be generated wherein the details of a distributor nearest to the senders location would be provided.

Alternately, a prospective DTH consumer can go to ASC Enterprises and/or Zee Telefilms sites to locate a Dish TV distributor in his/her city of choice.

This move has been initiated, Goel pointed out, as the feedback has been that people have been finding it difficult to locate distributors for the DTH service.

Dish TV is also looking at increasing the number of channels being offered to consumers, which would go up to 100 from the existing 48-odd at present, including new inductees in the form of ESPN and Star Sports.

Quite a few of the probable new channels have been tied up, while work is continuing on others, Goel said.

In this connection, it is learnt that ASC Enterprises group president and CEO Punit Goenka is scheduled to visit Cannes in France for the MIP TV event, with an aim to do some content shopping.

Meanwhile, Dish TV logo too has undergone a change and the new avatar can be seen on leaflets being distributed currently by the company.

Asked about the reason behind the new logo, Goel said that internally people wanted some changes and so it was done.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories