| Dish TV is the brand name under which Subhash Chandra’s
companies, ASC Enterprises and Zee Telefilms, are implementing the
country’s first KU-band DTH service.
According to Zee Tele vice-chairman Jawahar Goel, a new initiative
relating to DTH distributors, aimed at facilitating easy accessibility
for consumers, is being planned soon. "The distributor locator
scheme through SMS (over mobile telephony) would be put in place
within a few days so that consumers interested in the DTH service
would find it easier to know more about the service," he added.
Under the new scheme, any person can send an SMS to a re-designated
number, which would be heavily advertised by Dish TV, giving his/her
area of residence or wherever the DTH hardware is to be installed.
A reply would be generated wherein the details of a distributor
nearest to the sender’s location would be provided.
Alternately, a prospective DTH consumer can go to ASC Enterprises
and/or Zee Telefilms sites to locate a Dish TV distributor in his/her
city of choice.
This move has been initiated, Goel pointed out, as the feedback
has been that people have been finding it difficult to locate distributors
for the DTH service.
Dish TV is also looking at increasing the number of channels being
offered to consumers, which would go up to 100 from the existing
48-odd at present, including new inductees in the form of ESPN and
Star Sports.
“Quite a few of the probable new channels have been tied up, while
work is continuing on others,” Goel said.
In this connection, it is learnt that ASC Enterprises group president
and CEO Punit Goenka is scheduled to visit Cannes in France for
the MIP TV event, with an aim to do some content shopping.
Meanwhile, Dish TV logo too has undergone a change and the new
avatar can be seen on leaflets being distributed currently by the
company.
Asked about the reason behind the new logo, Goel said that internally
people wanted some changes and so it was done.
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