Television

Max manages decent ratings from U-19 cricket cup

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/16/Set%20max.jpg?itok=EvDkKu3a

MUMBAI: What had looked like a dead duck property ---Sony Television's broadcast rights for the recently concluded Under 19 World Cup in Dhaka, Bangladesh --- has thrown up surprisingly good ratings for movies and events channel Max.

Expectedly, it was the semi-finals where India and Pakistan squared off that got people watching. The game, which aired on Sunday, 29 February, garnered TVRs of 2.13 (C&S TV Households, all-India All 4+) for the crucial second innings of the day-night match. The first innings also delivered a respectable 1.62 TVR.

Interestingly, even Sony did not expect the ratings to be so good. The Under-19 World Cup was seen to be a package still picking up and did not really have much of a viewership. The live feed on Set Max is believed to have been the critical success factor of this event. Also, a decent amount of promotional activities was lined up considering the fact, that the return the match was going to yield was ambiguous.

Max has been trying to build itself as a cricket platform apart from movies, and has bagged the Under 19 World Cup 2002 - 2007 package. Speaking to Indiantelevision.com, Max executive vice president Rajat Jain says, "The live factor makes all the difference, and we are the first channel to do so. Another factor lending itself is the current cricket fever with India's tour of Pakistan which roped in more viewers. Lastly, the promotion campaign, which showcased the future faces of cricketers of India also lent to the ratings."

Max used the Under 19 series to lure more viewers for their channel. This strategy definitely seems to have worked. The previous edition of the U-19 World Cup, which also aired on Max, got a negligible response - just an average of 0.5 TVRs.

The immediate returns that the channel got during the tournament was that the overall reach of Max went up to 61 GRPs from 53 GRPs before it. The gains made during the event has also been retained somewhat with the GRPs currently at 56. What this means is that some percentage of the new audience has been retained, according to the channel.

Across the country it was the metros and the A grade towns and the 1 million+ markets that got the series the most eyeballs. The South was a significant contributor after Kolkata, viewers ranging below the age group of 24 yrs for the day matches and below 34 years for the day and night matches.

The presenting sponsors for the series were Hero Honda and Samsung and the associate sponsors being Videocon and Siyaram.

The next big bet on Max's platter is its big event for 2004, the ICC Champions Trophy 2004 in September in England.

Building on the U-19 ratings success, says Jain, "Now that people have understood that it delivers, developing the game and the ratings will not be such a task next time round."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories