Television

Viacom is spreading its tentacles in China

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/17/Viacom.jpg?itok=esEnQJPN

MUMBAI: Media conglomerate Viacom is expanding in China. The company has announced several breakthrough partnerships, including a joint venture with Shanghai Media Group (SMG).

This marks the first investment by a global player in a Chinese content production company.

Viacoms MTV International has reached agreements with China Central Television (CCTV) for three major programming initiatives. They consist of two deals for Nickelodeon and CCTVs first partnership to fight HIV/AIDS.

Nickelodeon and CCTV will co-produce Chinas first awards show for kids later this year. In this manner Nickelodeons Kids Choice Awards (KCAs) has been extended to China. The other versions of the show are made in the US, Brazil, Australia and Holland. The annual US event is made available to all 30 Nickelodeon channels, with a potential worldwide reach of 285 million TV households.

CCTV also hatched a deal with Nickelodeon forCat Dog and Wild Thornberrys. They air a total of 1.5 hours daily on CCTVs new childrens channel. This marks the debut of Nickelodeon animation in China.

The company's chairman and CEO Sumner redstoine had spent several days in China during the negotiations. He was quoted in an official release saying, " These announcements are the latest milestones in Viacoms long-term commitment to developing our businesses and relationships in China. They closely follow MTVs breakthrough as the first global brand to launch a 24-hour channel in China.

"The partnership with Shanghai Media group not only significantly expands our position in Shanghai, but also paves the way for us to extend the distribution of our 24-hour MTV China channel and pursue expansion in other areas such as childrens educational programming.

Viacoms joint venture with SMG will produce Chinese language kids and youth programming for distribution to SMGs channels. In addition, the joint venture intends to distribute the content to channels outside Shanghai. Viacom stated that it was the first global player to announce an equity stake in a Chinese content company. This follows the change in Chinese law announced several weeks ago that allowed foreign participation in Chinese production companies for the first time.

The Viacom/SMG agreement includes ad sales of the content produced by the JV to Chinese and international clients. The companies alliance extends a longstanding partnership, which includes syndication of MTV and Nickelodeon programming on SMG channels and the co-production of the MTV Style Awards Show.

Showing its social conscience Viacom also announced its intention to invest in HIV/Aids content and events in China. Viacom will partner with CCTV on initiatives that will help bring Chinese audiences important health information about the menace. In cooperation with the UN MTV China is currently exploring concepts for HIV/AIDS related programming and events. MTV has also announced plans to launch a Mandarin language version of its Staying Alive web site. This will provide information on the crisis.

The relationship between CCTV and MTV goes back five years. In 1999 the two parties had co-produced the inaugural CCTV-MTV Music Honours, which has since become a major annual music event in China. The show has aired on various CCTV channels in China reaching over 300 million TV households, and is broadcast annually to all of MTVs 150 million TV households across Asia. The event is also made available to all MTV channels worldwide which reach over 400 million TV households worldwide. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/burkha.jpg?itok=fsKeQsnO
New English news channel Harvest TV to launch on Republic Day

As the general elections are inching closer, media veterans are set to launch several news ventures.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/kholi.jpg?itok=j8mN58nH
Star Sports unveils new campaign “Cricket Ka Asli King Kaun” for India’s tour of New Zealand

Star Sports – India’s leading sports broadcaster has unveiled a new campaign for India’s tour of New Zealand.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/nba.jpg?itok=pVs8SPo2
Start your weekend right with NBA ‘saturday morning live’

The National Basketball Association, unveiled its campaign in India to create awareness amongst existing as well as new fans. Under its global television campaign, ‘This Is Why We Play’,

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/shemaroo.jpg?itok=_PV_jQVS
Shemaroo Entertainment Strengthens its Leadership Team to Conquer Newer Horizons

Shemaroo Entertainment Limited, has strengthened its International Business team with two new hirings at leadership positions.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/news.jpg?itok=n3Y8e4WF
NewsPoint to offer News & Entertainment content within the Xploree AI Keyboard

NewsPoint, India’s fastest growing news & entertainment app, has emerged as the country’s first platform of its kind to integrate with a mobile keyboard to serve news and entertainment-related content on the mobile keyboard.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/21/mix.jpg?itok=u3C43Zdi
Republic Media Network elevates Vikas Khanchandani as Group CEO

In a major announcement on the eve of the expansion of Republic Media Network, it has announced the induction of Bhaksar Das as group president and the elevation of Vikas Khanchandani as group CEO Republic Media Network.  

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC_Marathi.jpg?itok=gSCdHeBx
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/dettol.jpg?itok=dKznWfK6
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/19/BARC.jpg?itok=6hNM0QtI
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories