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The three-year agreement will see TPL continue to act as the host
broadcaster at each event from 2005 to 2007. Under the agreement,
the nine-tournament series will be renamed as the ATP Masters Series,
while the Tennis Masters Cup - jointly owned by the ITF, Grand Slams
and ATP - will keep its current name. As a result of this agreement,
the ATP Masters Series and the Tennis Masters Cup will be sold to
television broadcasters around the world as a single series-wide
package.
TPL MD Mark Webster was quoted in an official release saying, "The
value of the ATP Masters Series and Tennis Masters Cup as a broadcast
product is driven by our ability to offer broadcasters a complete
package of rights, production and transmission. It is a formula
that has worked successfully since we took over the rights from
ISL in 2001 and we are looking forward to building on that success
in the next three years."
The release adds that the Tennis Masters Cup has also successfully
concluded negotiations with Lacoste to extend its partnership with
the clothing company through to 2006. The company confirmed its
commitment as the Official Clothing Sponsor of the Tennis Masters
Cup for a three-year term.
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