Television

News Corp protests Nielsen meters in NY

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/16/neilsen.jpg?itok=ZDIrcCu1

MUMBAI: News Corp has denounced Nielsen Media Research's decision to start tracking electronically New York City television viewers' viewing habits with the help of people meters.

Nielsen has decided to postpone the launch of the meters in Chicaog and Los Angeles till June due to sampling problems, while it says it is ready to go ahead with the project of replacing the manually maintained 'sweeps diaries' in NY City on 8 April.

The Nielsen notice to broadcasters on the same drew stringent opposition from News Corp, which said on Monday that there is "growing evidence" that the use of people meters to measure local audiences "could undercount viewership by as much as 25 percent," especially among young people and minority groups, and said that the problem was particularly pronounced in large, ethnically diverse urban areas."

Detailed ratings data on a daily basis would be available from the nation's biggest city from 8 April, but Lachlan Murdoch, News Corp's deputy COO and chairman of the Fox Television Stations Group says he "cannot understand how Nielsen can still proceed with the meter in New York while such significant issues remain as to the reliability of their numbers." Murdoch, in his statement has been categorical that "If the meter isn't good enough for Los Angeles and Chicago yet, it certainly isn't good enough for the nation's largest market."

While Nielsen has used people meters since 1987 to track daily national TV viewing habits, it has deployed them only in 50 markets, limited to overall household ratings. Detailed demographic information available for local TV stations to set advertising rates thus far comes from manual diaries recorded four times a year for the "sweeps" -- in November, February, May and July, but these have been open to criticism of inaccuracy owing to viewers' tendencies to fill them in at the end of the period.

Nielsen, a unit of Dutch publisher VNU has maintained that the meters, are far more accurate than the diaries. Its only reason for delaying the launch of meters in LA and Chicago is the time taken to develop accurate samples. Nielsen spokesman Jack Loftus says "In New York, we were very confident in the quality of the sample, so we went ahead with it as scheduled." He disputes News Corp's contention that the electronic system undercounts viewership, saying, "We told them just the opposite was true."

While reports indicate that News Corp's apprehension in subscribing to the meters could stem from lower ratings garnered electronically from these cities for Fox stations than when recorded in the diaries, Murdoch in his statement argues that the meters methodology may be "flawed - particularly in large, ethnically diverse urban areas - we recommended conducting a review prior to roll out."

Nielsen began the use of local people meters in Boston in 2002, with plans to expand the system to four more cities -- Los Angeles, New York, Chicago and San Francisco -- this year, and the remaining top ten markets by 2006.

"Until Nielsen can prove the accuracy of its numbers, particularly in counting young and African-American viewers, we risk implementing a seriously flawed system. Nielsen has an obligation to design a system that inspires real confidence among broadcasters, advertisers and viewers. It must take all necessary steps, including an independent audit of the people meter methodology, to ensure that this new measurement system is credible and reliable before deploying the system in any markets," says Murdoch in his official statement.


Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories