Sony's revamped crime buster garners better rating

MUMBAI: Crime doesn't pay, but a dramatised version sure does. The weekly crime buster on Sony Crime Patrol , which aired every Friday at 10:30 pm, started off as a reality show that showed the crime as it happened. Almost nine months later the channel decided to yank off the old format and incorporate the new. And has the trick paid off.The show, which didn't make it any where near top 100 even during its inaugural episode, suddenly found itself at the 62 position on the TRP charts in C&S 4+ age group homes for week 10 (29/02/04 to 06/03/04) after the revamp.

Touted to be the Indian version of the much popular Police Videos, Crime Patrol was unlike any other Sony fare. It dealt with reality. Though it was featured on a general entertainment channel, Sony hoped that it would attract the elusive male 25+ eyeballs. But the 'niche programme' didn't quite do that. Also it didn't help that the experimental programme had been logistically a taxing fare. The half an hour show, which included wild chases and life and death encounters, investigate a minimum of two to three cases ranging from petty crimes to serious felonies. Unlike the reworked show, the original had cameras witnessing unraveling of a crime or incident or the apprehending of the defaulter by the police.

"There was only so much that we could do with the earlier format. It was a path braking formula no doubt and we had full support of the authorities including the police but it didn't quite touch the emotional cord," offers Sony executive vice president - programming and response Tarun Katial. Seconding his view, the production house Cinevistaas' creative director Nikhat Bhatty added, "Although there was a chunk of audience for the earlier format, it was much too niche. By dramatising the show we have tried to reach a larger audience and I guess it has worked."

Besides the change in format, the show also sports a new face that of the anchor Shakti Anand. "Shakti comes across as a motivating figure, someone who audience can relate to; especially since we hope that Crime Patrol becomes a platform to fight crime," offers Katial.

"Since we were revamping the show, we wanted the audience to tune in and look at it as a new show. Plus with the former anchor Diwakar Pundir's 52-episode contract coming to an end, we thought it would be helpful to rope in a new face," adds Bhatty.

Comprising three segments: feature on criminal on run, feature on a crime solved and a segment on public service, where a celebrity comes every week to talk about his/her method to counter crime, the show now sports 'Jurm ko aapka mooh tod jawaab' (your fight against crime). Both Katial and Bhatty agree that the audience involvement has been an important factor in popularity of the show. It not only does touch the chord, but it also encourages the viewer to fight the crime. Though there haven't been any helpful leads provided by the audience thus far, Bhatty insists that this is to change soon.

Also what helped the TRP push majorly were the vigourous promotional activities. The channel has been pushing its Friday block with vigour. The ratings all C&S 4+ homes excluding South for the week 10 showed that the revamped Friday line-up did well with Devi averaging a rating of 5.4, CID got 5.1 and Crime Patrol climbed further to a rating of 4.5. For a previous week, Devi got 4.5, CID got 4.3, while Crime Patrol got 3.5.

Beside that the channel also has been actively promoting the Friday lineup on the radio.

With a good track record of the channel with dramatised crime related shows like Bhanwar, lets hope that Crime Patrol continues to prove its mettle.

Latest Reads
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show Aaj ShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories