Indo-Pak series ODI opener gets Ten Sports the ratings

MUMBAI: The first ratings numbers for the ongoing Indo-Pakistan cricket carnival are in, and maybe not so surprisingly, they are certainly not looking bad for broadcast rights holder Ten Sports.

The latest Tam ratings show that the Bukhatir broadcaster's coverage of the first one day international between India and Pakistan on 13 March got it higher ratings than DD among cable and satellite homes.

That would in itself be hardly surprising in normal circumstances but in the light of the cable blackout that the channel is confronting in certain parts of the country (Mumbai in particular), the strong ratings showing points to one thing.

Sure, Ten was hit in Mumbai thanks to Coda (Cable Operators and Distributors Association), Pune, parts of Delhi, etc and in areas where the Star-India backed Hathway Cable and Datacom has a strong presence. However the rest of the country got the channel which ensured that distribution was not impacted as severely as has has been perceived by the media. Even RPG in Kolkata which distributes Star and Sony signed a carriage agreement with Ten.

In fact, among the big MSOs, it is only Hathway that has not reached agreement with Ten Sports. Even Hinduja Group cable arm InCableNet has reached an understanding with Ten Sports, RK Singh, advisor to Ten Sports distributor Modi Entertainment Network, told

A look at the ratings data is revealing. For C&S, 4+, all homes, Ten's broadcast of the evening session of the day/night game from 2:10 pm - 6:23 pm got a TVR of 8.5 putting it in the 14th position. The morning broadcast too did well at number 17 with a TVR of 7.8. This is staggering when you consider that the broadcast is for a ten hour period. The data is for the week 7-13 March.

And what of national broadcaster Doordarshan, which was using Ten's feed? DD comes in at number 24 with a TVR of 6.4 for the evening telecast. The morning broadcast got it a TVR of 6.3.

Meanwhile, even Ten's post-match studio show Straight Drive was did well coming in at number 39 with a TVR of 4.5. The pre-match episode of Straight Drive had a 2.8 TVR putting it at Number 73. DD's post match show Fourth Umpire was at 92 with 2.6 TVRs.

In the end it looks like all the talk about Ten Sports being blacked out throughout the country due to the failure to successfully negotiate with the cable operators was a tad exaggerated. The immediate question of course is what spot on the ratings chart would Ten have got if there had not been a blackout, Number 1?

Latest Reads
Reliance Entertainment’s Big Synergy Landmark Production 'Kaun Banega Crorepati' Awarded “Best Game Show” at Indian Telly Awards

Anil D. Ambani led Reliance Entertainment's Big Synergy production Kaun Banega Crorepati (KBC) won the “Editorial Choice Award for the Best Game Show” at the Indian Telly Awards 2019

Television TV Channels News Broadcasting
LaLigaSportsTV: Free access to live Spanish sport with new OTT service

LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices.

Television TV Channels Sports
TRAI tariff order’s impact on OTT content consumption

Amid debates over the impact of TRAI’s new tariff order on the Indian pay-TV ecosystem, over-the-top (OTT) platforms have emerged as probable beneficiaries. Several reports have indicated that streaming services stand to gain from the change in cable TV pricing.

Television TV Channels Viewership
Enjoy Super Sundays on Star Gold with “The Khelkars” this VIVO IPL

Every Sunday, engaging all members of the family through the lens of a comic household discussion, TV stars Sandeep Anand and Sucheta Khanna, along with little young superstars Vishesh Bansal, Gauransh Sharma and Divyansh Dwivedi will entertain viewers with an exclusive feed – Super Funday.

Television TV Channels Music and Youth
Watch top Indian & International golfers in action LIVE on DSPORT at the Hero Indian Open 2019

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE, the Hero Indian Open 2019 in India.

Television TV Channels Sports
Shemaroo Entertainment’s yedaz collaborates with imagica

Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has associated with India’s favourite theme park, Imagica.

Television TV Channels Music and Youth
BARC India integrates TV and OOH measurement

Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting this year.

Television TV Channels Viewership
Prasar Bharati survey to gauge demand for sporting events coverage soon

Prasar Bharati CEO Shashi Shekhar Vempati has revealed that a survey will soon be conducted to assess the demand for sports coverage on the public broadcaster’s platforms like Doordarshan (DD) and All India Radio (AIR). Vempati, however, pointed out that sports coverage by a public broadcaster is...

Television TV Channels Sports
Zee Telugu to launch new fiction show 'Akka Chellellu'

Zee Telugu is all set to launch a new fiction show, Akka Chellellu. The show is slated to commence from 25 March, on Zee Telugu and Zee Telugu HD during the 5.30-6 pm time slot.

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories