Zee Music rocks Mumbai with Sound of India

MUMBAI: "If music be the food of love, play on; give me excess of it...." These lines from Shakespeare's Twelfth Night fit to a T the revamped Zee Music and its new VJs.

Zee has pumped in yet another dose of vitamins in its thus far sickly baby Zee Music. Though a repeat performance of the Delhi party; the energy with which the launch was announced had to be seen to be believed.

"In this youth driven music channel market, we have realized the definitive need for a pure music channel and there Zee Music comes in with a format of playing full songs and less bakbak, (chatter), " said Zee Music business head Yogesh Radhakrishnan at the launch.

Although Zee Music's revamped version would be fighting for the same pie as Channel [V] and MTV, the real mêlée seems to be with MTV alone. "We are launching Sound of India and rest assured you will get quality music on our channel. We have rights to 70 per cent music in India. All the other music channels (read MTV) buy it from us. So we obviously have an upper hand. We have real young VJs, unlike the rest who just claim to be young," said Zee sales head Bharat Ranga.

The programming has been revamped and eight new shows have been planned with a deliberate focus on Bollywood numbers. Also a bevy of six new VJs have been added to the Zee Music team. "Our mission is to be the brand ambassador of Indian Music to the world by leveraging Zee Music as The Sound of India," said Radhakrishnan. All six VJ's New Delhiites Roob, Parimal, and Manish and Mumbaiites Vishal, Karan and Adita, were introduced to the press and the invitees by Zee Music programming and brand head Niyati Shah. Though a giggly lot, some did have sparks of talent.

The eight new shows that will set the ball rolling at Zee Music are: a live show Please toh Play, Signs, Suniyore, Imported,, Global Gavaiya, Pehla Pyar and Item Bomb. Besides intriguing names, Please toh Play is touted as the first ever live show on a music channel. According to Radhakrishnan, "It will be just like radio. In fact we are planning to make our channel as live and as interactive as possible."

With close to Rs 10.5 million that was planned on being spent on the media blitz for a month, which would cover outdoors, the electronic medium and the radio, it came as no surprise that the Mumbai launch party rocked the elite disco Velocity till the wee hours of the morning.

Among the celebrities that hopped by were Shaadi Ka Ladoo reel pair Mandira Bedi and Sanjay Suri. Also seen were Mandira's husband Raj Kaushal and singer Raageshwari Sachdev.

And the music starts today....

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories