Television

Cinevistaas' looks at different pastures

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MUMBAI: Reinventing is the key word. And Cinevistaas' is up and raring to go. Besides the usual share of sitcoms, soaps and thrillers, the production house has few surprises in store for the year ahead.

Amongst the production house portfolio for the year 2004 are two shows for Star Plus. A reality based one hour weekly show and a romantic weekly Kya Dil Ne Kahaa starring Amar Upadhyay. That apart the production house has set up an event management company, Dynamic Fusion.

When contacted Cinevistaas chairman Prem Kishen informed, "We have another show coming up on Sony in '04; it will be a daily soap."

Latest, Sahara is getting ready to launch two Cinevistaas shows - a weekly comedy show Jaroorat Hai, Jaroorat Hai starring Farida Jalal, Sushmita Mukherjee, Sumit Raghavan, Gaurav Khera and the daily Saathiya - Pyaar Ka Naya Ehsaas starring Amar Upadhyay, Sanjit Bedi, Shraddha Nigam).

Come April and Cinevistaas' first show for '04 will debut on Sony. The serial titled Sakshi stars Mouli Ganguly in the title role. Recently, Ganguly opted out of Kaahin Kissii Roz saying that she was bored of straitjacket roles and wanted to experiment.

Samir Soni (of A Mouthful Of Sky fame), who recently in news thanks to his debut in Sony Entertainment Television's aggressively marketed Jassi Jaissi Koi Nahin as the new man in Jassi's (Mona Singh) life, will play the male lead in Sakshi.

After having succeeded with the one -hour weekly format with Sanjivani (Gurdip Kohli, Mihir Mishra, Rupali Ganguly, Mohnish Behl) on Star Plus, Cinevistaas have worked out the same format for this show.

Kishen was skeptical to spill out the details about the new shows. "We had a show ready for a particular channel, but were shocked to see someone else come up with a similar story before us on that same channel," he lamented.

Speaking about the event management company Dynamic Fusion, Kishen informed, "Talat Aziz is the managing director of this company. Also on board is Louis Banks. They will be joined by Ustad Rashid Khan. These three will co-ordinate musical events, when some other industry singers like Sonu Nigam, Hariharan are likely to join in."

Meanwhile, Cinevistaas film Garv starring Salman Khan, Shilpa Shetty, Amrish Puri and Anupam Kher is ready. Kishen tells us, "We committed a blunder by releasing Sshhh... during Ramzan. This time, I am not releasing my film before the elections are over and done with. The film was earlier scheduled for April, but will now release in May." Garv is being touted as the most expensive Salman Khan film till date.

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