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AOL, Celador Intl team up for 'Millionaire' game

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MUMBAI: The game show Who Wants to Be A Millionaire has received a shot in the arm courtesy broadband. AOL UK and Celador International have announced the development of a broadband version of the game for AOL Broadband members.

In India, it was the same show that aired on Star Plus as Kaun Banega Crorepati and caused one of the biggest programming turnarounds in the country. 

AOL Broadband members can put themselves in the hotseat opposite the host Chris Tarrant, who introduces and presents the specially-developed AOL Broadband game. The game features exclusive footage and camera angles all shot in the studio, to create the impression that the player is actually interacting with Chris Tarrant who gives feedback after each question.

As with the television show AOL Broadband members must correctly answer up to fifteen consecutive questions to be in with an opportunity of winning the top prize. Points are earned based on the speed of response for each correct answer. The longer a player takes to answer, the fewer points they earn, and points are also lost each time a Lifeline is used.

Each AOL Broadband master account receives three free game credits per week, after which each game play costs 50p when bought in batches. Members can opt to use their lifelines at any time including the well-known 50:50 and Ask The Audience options, plus a new and exclusive "Search the Web with AOL" Lifeline that gives them 60 seconds to use the AOL search engine to find the answer. AOL Broadband is offering a monthly prize of 5,000 to the player with the highest cumulative score each month. Weekly prizes of 250 are also on offer to the player who reaches and correctly answers the 32,000-point question fastest.

Online interactive services provider AOL UK claims to have over two million members. Celador Inernational creates, licenses and distributes television and entertainment brands. Within the company there are primarily three departments: format and programme sales, consumer products and marketing and interactive media.

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