Pakistan's Evernew Entertainment looking to grow business from India

MUMBAI: Cooperation between India and Pakistan is not just happening on the cricket field. Pakistan based media and entertainment company Evernew Entertainment was at the recently concluded Frames convention scouring for business opportunities.

Its core business areas include media marketing, television production and event management.

Speaking to the company's executive director Mohammad Jerjees Seja said that the company was in talks with several Indian parties. They included a television production house as well as an event management agency. He was optimistic that something would come through in a couple of months with the possible signing of a memorandum of under4stadning. He however declined to name the companies in question.

"The entertainment that India and Pakistan people like has lots of common ground. We are looking at co-producing an entertainment show which will play well on both sides of the border. We are also looking at organising seminars, award shows and music concerts in India. The latter will give further exposure to Pakistan artistes not just in India but also in other countries across the world."

"We expect to grow by 50 per cent this year. Over the past 18 months 10 cable and satellite channels have come up with Pakistan. This represents a growth of 200 per cent. As you can imagine there is a huge opportunity for us. The entertainment sphere has grown by 16 per cent. However Pakistan could use international creative and technical expertise. "

The company's client list includes the Zee Network in London, Ary digital, Indus TV Network. It has produced shows like the drama serial Mehndi and Jaisse Janti Nahin. As far as media innovations are concerned Seja said that it was the first to have pioneered the use of original soundtracks for television dramas. It also claims to have been the first to have used the outdoor medium in a big way in Pakistan to create awareness about its products.

Latest Reads
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories