Managing content on NGN a challenge

NEW DELHI: You are in a strange city, you want a nice lunch, but dont know where and what exactly to do. Dont worry. Soon your mobile phone will tell you the place and show you the way in graphics. If you so prefer, it will order for you too. So, when you arrive at the designated destination, you will have a manager to receive you and conduct you to the table where the lunch of your preference would be waiting for you.

May sound futuristic at the moment, but would become a reality soon. Why? Because of personalized services that would be available on your mobile phone. Location services, personal services, travel bookings, hotel search. you name it and the service would be at your fingertips.

May sound futuristic at the moment, but would become a reality soon. Why? Because of personalized services that would be available on your mobile phone. Location services, personal services, travel bookings, hotel search. you name it and the service would be at your fingertips.

Networks that understand where you are and reach out to you (offering) multi-media services wherever you are is tomorrow, said Bill Cowper, director, Asia-Pacific, Sun Micro Systems while delivering a keynote address at the second days conference on access technologies at the 12th Convergence India exhibition and conference here.

Cowper referred to the new chip that Sun Micro had developed , which was twice as fast as the existing one. Sun Micros Java-based chip is at the core of the networks that provide such subscriber specific services on the mobile.

Sun Micro has played an integral part in developing soft switches for these networks, he added.

Managing content, rather than managing voice is the challenge for the next generation networks that are coming up. But this is a whole paradigm change,Cowper said, suggesting network operators create flexible architecture and try innovating on services. The enormous success of NTT DoCoMo in Japan was purely due to their ability to manage content and promote several hundred content suppliers.

Listing the advantages of Code Division Multiple Access (CDMA) system in providing affordable connectivity with high data rate for both urban and rural users, Dr Joseph Shapira, founder chairman of technology company Celletra presented some of the new products for network management, like CallSharper for load balancing, SmartChester for integrated measurement and control system during a session on access technologies.

CDMA outperforms all others,he claimed, giving the technology perspective on the system.

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