Television

Indian broadcasters can target NRI in a better way: Eutelsat

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/01/Untitled-1_14.jpg?itok=GKYuH-2l

New Delhi: The combined figure of non-resident Indians (NRIs) pay-TV subscription households from the Gulf region and Europe will definitely pale in comparison to the estimated figure for pay-TV households in India (based on assumption that NRI total households are mere 850,000, mere 13 per cent of Indian TV households).

 

Considering this, broadcasting outside India might not seem to be an attractive proposition.



But European satellite operator Eutelsat seems to be gearing up for tapping this opportunity.



In his presentation during the 12th Convergence India international conference, companys regional director, Middle East, Asia and Scandinavia, Jan Grondrup-Vivanco highlighted the broadcasting opportunities outside India.



In his 'widebeam vs superbeam for DTH broadcasting' presentation, Vivanco said that the widebeam (which is an inter-regional beam in comparison to superbeam which is only a concentrated beam in a particular area), is 'technically feasible and financially desirable'.



Elaborating on wider financial implications, terming its as 'back of the envelope calculations', with Indian TV households base of 65 million (however this assumption on actual households in India) in comparison to 0.85 million households for NRIs from Europe and the Middle East, Vivanco assumed maximum penetration for pay TV in India to be 20 per cent and for NRI-based households to be 30 per cent.



"If potential market for India is 13 million and pay package is 2.6 Euros, then revenues on annual basis would be 405.6 million Euros. In comparison to 255,000 NRI households with pay package of 30 Euros, the revenues on annual basis would be 91.8 million Euros. The assumed margin for Indian broadcasters would be 5 per cent while for NRI segment it would be 70 per cent. So even with 50 times less subscribers, margins are 3 times higher," said Vivanco.



Citing the example of Filipino channel ABS-CBN in Europe and the Middle East, he said that there is an opportunity for broadcasters/content producers with great savings via widebeam. "AB3s widebeam footprint closely matched the regions of Europe and the Middle East containing substantial Filipino population. By utlising AB3, ABS-CBN could cost effectively provide direct to home Filipino television and radio channels these to viewers from one orbital position and one satellite beam," a consultant from ABS-CBN was quoted as saying in Vivancos presentation.



On ABS-CBNs reasons for moving to AB3 Widebeam, he said that it was driven by market expansion from the Middle East on LMI-1 to the Middle East and Europe on Atlantic Bird 3 (Eutelsats satellite).



"Further, there was the need to reach the large Filipino population in Europe and the Middle East. There are right issues to resolve as far content is concerned. There is favourable economics as overseas markets are premium markets. For instance, 1000 European subscribers can earn you as much as 20000 in Philippines!" he said

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Untitled-1.jpg?itok=8pFkg8Sb
Shashi Tharoor files defamation case against Arnab Goswami's Republic

NEW DELHI:On Friday, the Delhi High Court gave some relief to Republic TV’s Arnab Goswami in a case of IPR theft filed by Times of India group, but was petitioned by Congress leader and Thiruvanthapuram MP Shashi Tharoor who filed a defamation case against Goswami and his Republic. Tharoor in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/BARC-03-Story.jpg?itok=4eKFNTjN
English TV news channels to return to BARC fold from midnight 26 May

MUMBAI: There’s another twist in the tale of the story of the ratings of news television channel debutante Republic TV. The five English TV news channel members of the News Broadcasters Association (NBA) of India, which had stripped their signals of Broadcast Audience Research Council’s (BARC’s)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/aaj-tak.jpg?itok=Wg0-hYsO
TV Today numbers up

TV Today Network Limited (TVTN) reported greatly improved consolidated results for the year ended 31 March 2017 (FY-17, current year). The Arun Purie controlled company’s consolidated profit after tax (PAT) increased 60.7 percent to Rs 991.13 million (15.7 percent margin of Total Income) as...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/eat.jpg?itok=ag7vlImH
Colors Infinity introduces a special programming slot for non-fiction format 'Eat at 8'

Colors Infinity brings to its viewers a big fat culinary treat with a fresh new segment called Eat at 8, which is all set to get your mouth watering! With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, tempting viewers with delectable food presentations, Eat...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/tubelight.jpg?itok=UhrAvi02
Star Gold launches Tubelight's trailer outside Salman Khan's home

Star Gold has always pushed the envelope not only with content but also engagement with the viewers.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Republic-Story%20%281%29.jpg?itok=CmN2GcMP
Delhi HC refuses to entertain injunction sought by Times group against Republic TV

The Delhi High Court today refused to entertain an injunction sought by the Times Group in a case filed by it against Republic TV on issues related to IPR on audio tapes aired by the latter. The court has set dates for further hearing in the case. This is according to information shared with...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories